At that time (2011), the most digital experience I had was creating and editing videos for school sports days, occasionally checking emails, and wasting time on MySpace (yes, I’m old enough to have been a very active user of that social platform) — SEO was absolutely alien to me. I began talking to the head of IT at the school I worked in to see what they knew. It wasn’t much, but I continued researching and even attempted to write some HTML code using W3 schools (I got about as far as making a title, a H1, and a little text link). “Piece of cake!” I thought to myself, and abruptly began researching SEO companies near me.
I took the rather bold decision to feign being unwell and left the school one dreary afternoon. I went home, put on my best 3-piece suit, grabbed a decent looking leather satchel, put a solitary CV in it, and walked down to the agency’s front door.
Upon being invited into reception, I asked to see the recruitment manager (I’d researched his name on their website beforehand so asked for him directly). Unexpectedly, I was ushered into a private meeting room with the recruitment manager who said, “so what can you do for us?” — turns out he was thinking I was from a recruitment agency and would help with recruitment drives.
“I’d like a job in SEO please”, I said eagerly and with all the confidence of a man who has performed on stage since an early age. I sang a hilariously funny rendition of “Mary Mary quite contrary” at a holiday camp when I was 5 and had to be dragged off stage by some red coats because I wouldn’t stop repeatedly singing the final line of the song.
Stunned, the recruitment manager told me to hang on a second whilst he got someone. I half-expected a security guard to frog-march me out of the office, but instead, I watched as one of the agency’s founders came into the room. Then, he grilled me for around an hour about
Quite how it happened, I don’t fully know, but apparently my bold tactic paid off, and I was being offered a four week internship, where I would learn SEO by shadowing the SEO team. Fortunately, this would happen during the school summer holidays, so I had the chance to actually do the internship without it interfering with the job I was contracted to do.