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Step by step: how to optimize the management of a marketing department

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Step by step: how to optimize the management of a marketing department

In this post we tell how our marketing department china mobile phone number accelerated processes and optimized management using Studio. Check out! Here on the Studio marketing team we are lucky. We are a marketing department that  china mobile phone number  sells management software to agencies, houses and marketing departments . I don’t know if you already know the concept of dog flooding , but basically it is the practice of a company using its own product. Here at Studio we take this concept very seriously, which does not mean that it was easy to implement the use of management software in china mobile phone number our marketing department. That’s because using our own product goes beyond software implementation. Full use involves a cultural change in china mobile phone number our team to be more concerned with management efficiency ,

process standardization and optimization; china mobile phone number and implies the use beyond the software: it also encompasses the application of the OGO methodology for managing the marketing department. Since this process is not easy, I decided to share this content with the step by step that we follow so that you can china mobile phone number replicate it on your team too! organizing the house After implementing Studio in more than 1000 clients, we created here a methodology based on the best practices of agency management. These techniques have increased the china mobile phone number profitability and productivity of hundreds of customers and helped them reduce costs and risks. With the methodology designed, it didn’t make sense to try to reinvent the wheel. china mobile phone number So, all we did was adapt the methodology to the reality of a marketing department.

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So the first step was: organizing the house. china mobile phone number Without a doubt, this was the most difficult and laborious stage we had, as it demanded a lot of “little ant work” from our team. The main point here was to define what we are currently doing, what we should stop doing and what we should start doing. Within our industry,  Hong Kong Lead  the main customer acquisition strategy is content marketing . china mobile phone number Based on this, we separated our team into areas of activity within content marketing and defined “owners” for each area. china mobile phone number The definition of those responsible (owners) is extremely important for us to develop the results-oriented marketing culture that we want here. Having these clear definitions, we created Jobs (projects) within the china mobile phone number Studio focused on these areas, facilitating project management. Example: Social Networks, rich materials, newsletter, blogposts, etc. Within each of these areas, there are deliverables, china mobile phone number which we call parts within Studio.

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