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Step-by-step email retargeting strategy (+ examples)

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Step-by-step email retargeting strategy (+ examples)

The fundamental key to email remarketing is to do things with meaning . Each email that we send must have a clear justification and objective, and be personalized according to the user’s needs and the moment of the Bahamas Email Lists process in which they are.

In the end, each user action will correspond to a specific response on our part: a person who visits us for the first time is not the same as one who has left an abandoned shopping cart. Therefore, we are going to see the 6 main types of emails that are sent within an email retargeting strategy and how to maximize the effect of each of them.

The welcome email is the first communication we send when a new user registers in our database. In many cases, it is one of the first points of contact we have with them. And you already know that first impressions count a lot.

 

Be actionable, that is, clearly indicate to the user what we want them to do next.
Connect with the customer. Remember, email is not just an isolated action, but a way to nurture the relationship.
Convey the values ​​of the brand.
Within the email strategy, we can distribute the welcome email in up to 3 different communications:

An email to confirm registration and offer a coupon for the first purchase.
An email with other contact channels, a link to the news and the customer service contact.
An email type “we want to know more about you” (for example, the user’s birthday).
In the case of , we can see how they combine several resources in a email: an invitation to join the Family, a request for more user data and inspiring suggestions on decoration.

As the name suggests, these emails are sent when the user visits a specific category or . emails per visit do not offer a very high conversion rate

It is not to send them whenever there is a visit, since we could cause saturation. Normally it will be appropriate to send them if we have not been in contact with the user for a long time or if it is a .

As we see in the example, in this type of emails we can play the segmentation options such as “the user has NOT visited X” or “the price of the base product is Y”.

This is one of the key emails in an email retargeting strategy: the one we send when a user adds a product to their cart but does not complete the purchase .

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