Even more remarkable is that he does not mention Henan Mobile Phone Number a number of instruments that are current at the moment. For example, he does not discuss optimizing the distribution chain. Companies with optimized supply processes, which Henan Mobile Phone Number have the data exchange in the entire chain – including with their distribution partners – in order or have set up (online) made-to-order processes, are much less vulnerable Australia Phone Number to scarcity. They can anticipate changes in demand and supply more quickly without this leading to major disruptions.

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Commodity crisis Photo by Kateryna Henan Mobile Phone Number Babaieva from Pexels resource strategy Kotler also ignores the strategic need to guarantee the supply of raw materials, capital goods and labour. Perhaps he doesn’t think geopolitics Henan Mobile Phone Number belong to the realm of strategic marketing. But whoever has access to the right raw materials does have a unique, defensible competitive advantage. If you want to Australia Phone Number participate in the energy transition, you cannot do that without, for example, neodymium, cobalt or lithium. China has a big lead in this regard.

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Years ago, China started buying up mining Henan Mobile Phone Number concessions, trading platforms. Controlling logistics and taking over production units in Asia and large parts of Africa. Due to the corona crisis and the war in Ukraine. We Henan Mobile Phone Number  in the West are only now realizing how vulnerable we are as a result. If we had made good scenario analyzes in a timely manner, we would probably. We have been better prepared for Henan Mobile Phone Number today’s situation. This article is based in part on Marketing during Periods of Shortage.