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Speak up, CMO! – Marcelo dos Santos from ContaAzul

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Speak up, CMO! – Marcelo dos Santos from ContaAzul

The current interviewee in the series Fali, how to get a chinese mobile number CMO! is Marcelo dos Santos, CGO (Chief Growth Office) of ContaAzul. As the name of his position says, Marcelo is responsible for the company’s growth, accumulating the functions of CMO and costumer care at ContaAzul. For those who don’t know yet,  how to get a chinese mobile number  ContaAzul is one of the most successful B2B Startups in Brazil, with an online business management software for SMEs that currently has more than 350,000 users. Check out great Digital Marketing insights ! how to get a chinese mobile number ContaAzul is one of the biggest references here at Rock Content and also in the digital market. Can you tell us a little bit about how you achieved this brand positioning how to get a chinese mobile number and the relevance of Content Marketing in this context?

Content Marketing was fundamental mainly how to get a chinese mobile number because in our case, working with micro and small business owners, we felt the need to give more reference on business management itself. how to get a chinese mobile number We saw that in Brazil, unlike other countries like the United States, for example, we do not have a training of entrepreneurs. The standard model here is that one self made man, that is, the person is very good at making a certain product, how to get a chinese mobile number providing a certain service, but was not prepared to manage this business, especially financial management. So we saw that it was important to educate this audience with content. We started posting blog posts, infographics, how to get a chinese mobile number eBooks and videos on topics like accounting,

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because it’s important not to mix company money how to get a chinese mobile number with individuals, cash flow, etc. When did the idea of ​​implementing a Content Marketing strategy appear at ContaAzul? Since the foundation, how to get a chinese mobile number because as soon as we launched the product, even though we weren’t the CMO, we started making the first blog posts. Another thing we saw that was very important was to talk about cash flow spreadsheets,  Hong Kong Lead  because people who came to us realized that ContaAzul was better than the spreadsheets they used. how to get a chinese mobile number Can you tell us a little bit about how you structure this process? In the beginning, we were very concerned about the aesthetics of the content how to get a chinese mobile number and that our audience could understand our business in a much clearer and easier way. In our case, how to get a chinese mobile number it is very easy to produce content using very technical terms,

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