It is called “social selling” to the way in which communication professionals interpret and apply strategies in social networks. Its main objective is to obtain higher sales indirectly . This translates into the almost total abandonment of traditional direct marketing techniques, as may well be telemarketing and the excessive bombardment of emails with unamicable promotions and offers . To learn to face digital marketing strategies in this way, Saint Lucia Email List it is essential that you first stop to study your target audience in their potential customer stage and then, if you are lucky, when they are already made customers. The more data you can collect and analyze, the better your strategies will be, that is, their effectiveness will increase. What is essential for this to take effect? That the digital marketing agency you hire has analytical and decisive capacity.
It is also feasible that a well-prepared Community Manager can carry out this vision in a small business (SME) or startup. What exactly is the usefulness of Social Selling? So far, everything said sounds very abstract, but read on. Social selling serves to interrelate the different strategies applied in each social platform so that they can be optimized among themselves and enhanced. This is how the information collected will be more useful and the statistics will be able to give us richer conclusions. This means that we can obtain: A comprehensive vision about the corporate image that the brand has in front of its audience, What type of conversions are obtained most frequently, How we hit or miss with respect to customer loyalty And, what is most interesting, how many sales are derived from these actions. Beyond this, the strong point of social selling is the unconscious relationship that is established with the public ,
thus making them choose us without having to be invasive or tiresome, that is, they already include us “naturally” among their purchase options. . Social Selling and its statistical numbers Several marketing agencies affirm that the brands that make the decision to redirect their campaigns towards this objective obtain an increase of up to 30% in their sales . Hong Kong lead Why does this happen? Because today our target audience probably spends around four hours a day to be connected to social networks and social selling is based on promotion and interaction on the most popular platforms (Facebook, Twitter, Instagram and Snapchat, as the case may be. ). On the other hand, it should be noted that users currently look for references on the network before buying a product or opting for the competition. So, it is essential to stay present on the internet to be able to evacuate these queries to our benefit.