Have you ever thought about how important a slogan can be for your company , brand or business? If you have not considered it yet, we recommend that you read this article and know the benefits of having that phrase that remains etched in the mind of the consumer. What is a slogan? A slogan for your company is as important as the logo or name you decided to put on it and it is not a fact that you should take lightly. Democratic Republic Of the Congo Email List A slogan has to be a piece that, in a nutshell, identifies your business, is memorable and direct. It can be a difficult task, but not impossible and if you leave it in the right hands as a long-standing digital marketing agency it will be even easier. Remember that the slogan is part of all the marketing efforts and strategies you carry out and therefore you want it to reward all the energy you have invested in it.

If the logo is the visual representation of your brand, the slogan is the auditory representation of your company and the ultimate goal of both is to quickly capture the attention of consumers. Characteristics of a good slogan for your company In general, and as we said above, good slogans are composed of no more than five words, if they are less, much better. Additionally, you have to fully communicate the benefits that the consumer obtains when choosing your brand. They can also be associated with a metaphorical fact, but more importantly, associated with an emotion so that every time the client hears the phrase, the first thing that comes to their head is your brand. In short, it should have these four points:

Easy to remember Short, attractive phrases can help you make a big impact in every piece you make, be it business cards, billboards, or social media. Includes a benefit The benefit is that extra that your brand gives to the consumer, it is not about the characteristics of the product or service, it is about how you can help your customers. Hong Kong lead Makes the brand stand out Here if you can highlight a characteristic of what you do. For example, if your company is a bakery, you can add that your star product has less calories or that it has more. In the end what you want is to highlight your product from the competition. Elevate positive thoughts of the brand Optimistic and positive phrases are always well received by consumers. An example might be Reese’s candy brand with: “Two great flavors that taste better together.”