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Should your brand or business use Periscope?

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Should your brand or business use Periscope?

It is becoming more and more common to see brands or personalities inviting their followers to see the live content they produce for Periscope. Should your brand or business jump on that train? We tell you some reasons why you should and others why you should not. It is increasingly common to see brands or personalities that invite their followers to see the Netherlands Mobile Database live content they produce for Periscope. Should your brand or business jump on that train? We tell you some reasons why you should and others why you should not.

Related Notes: Snapchat is used more by the wealthy and Facebook by the low-income: study What community managers and brands need to know about the new Snapchat update Find out which brand makes the first ad on Periscope It is a good idea if: You organize events regularly Periscope has become the replacement for Livestream and Ustream and similar services. The advantage it offers is that it transmits video and audio through iOS and Android mobile devices. It is fashion and even the start of Donald Trump’s campaign was through this app. It is a good idea to use it if your brand or business has events that can be interesting for consumers. Netherlands Mobile Database

You tell stories related to your brand How will you use the app? Some digital agencies and businesses and brands of all sizes already master the language of telling video stories in apps like Vine, Instagram, or Snapchat. But making a live video is different and requires another narrative to make it more attractive.

Your target has a smartphone and data plan If the Brother Cell Phone List target you want to connect with does not have smartphones and a data plan to watch videos regularly, it is likely that Periscope will become just a toy or whim that contributes little to your digital marketing strategy. It is a bad idea if: You just want to be cool without a plan As in everything related to the use of new digital technologies for marketing if there is no plan behind all efforts can be useless. It is not about being fashionable but about using tools wisely.

You don’t have creative people on your team Imagine that you will do a video broadcast on Periscope, what will happen? Who will be in charge? If it is done by an amateur or someone without the skills and knowledge, it can become boring and consumers will not click to see your content again.

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