Everything counts when putting together a traditional marketing and digital marketing campaign , especially when it comes to large brands, as they usually combine both communication models to have a greater impact on their consumers. Portugal Email List Some factors are decisive, both for the dissemination of messages and for obtaining conversions and sales. For example, fashions. Not long ago the famous footwear brand Crocs announced the imminent closure of its factories and physical stores. This news made many of the customers believe that their favorite brand of sandals was bankrupt or something similar, but nothing could be further from that. It turns out that this company, well known for its flagship sandal, rose to a sudden fame that sent its sales skyrocketing and consequently the need for infrastructure and the number of employees also increased.
All this generated a large amount of expenses that became unsustainable when the allure of crocs (as a synonym for footwear and not as a mention of the brand) passed. At first, the company executives did not know what caused the sharp fluctuations in their sales statistics. They thought that the heavy casualties were related to unfair competition and model copying, so they launched new products that, while they regained public attention, did not last long. Finally, after a careful analysis in order to save the Crocs numbers , they realized that, although they produced other products, their brand was tied to only one of them – sandals – and to fashion trends . Understanding how this worked for them, they decided to do a major restructuring that consisted of: Turn sales to the digital market, which allowed them to close physical spaces and reduce the cost of employees.
Outsource the manufacture of products to be able to adapt the stock to real demands. Work on exposing the product with influencers and celebrities and also including them in prominent fashion shows, which gave it prestige and a new fashion concept. Hong Kong lead Finding new markets to get a loyal audience, oblivious to fashion and thus they found people who work in health and hygiene services and also in restaurants, since their shoes are made with an antibacterial material ideal for those environments. The case of Coca-Cola and its new trends Coca-Cola recently acquired Costa Coffee , the second largest coffee shop chain in the world (you know which one ranks first). The CEO of the soft drink company was very clear with the explanation he gave about the reasons that prompted the brand to make this purchase: