The remarketing is a strategy based on creating advertising campaigns whose target audience are those users who have already visited a site and for some reason did not finish closing a process. The objective of remarketing is to encourage the majority of this target to complete the transaction . Surely you have ever done a search for a product that interested you just to look for prices. As a result, you began to see the same ad over and over on all portals. Tanzania Email List This is because you were “branded” as a potential customer. What is remarketing based on, specifically? Why can it be so beneficial? In principle, remarketing is based on showing the brand again to a user who interacted with us in some way. In this way, you can offer products related to your searches and main interests, offer exclusive discounts on what you saw or simply remind you that we exist.
The benefits are various, such as the fixation of the brand in the mind of the public, the loyalty of someone who went from potential to being a customer and the expansion of your ads, but without a doubt the most tempting thing about this technique is the return, it is that is to say, the conversion, the possibility of selling . How is it possible to do remarketing? The most used system to implement a remarketing strategy is AdWords. The procedure is quite simple: We place the remarketing HTML code on the pages that interest us, for example in the shopping cart or the payment gateway . It is a label that allows identifying the users who came to that place. Thanks to cookies you will be able to create lists with the users mentioned in the first step. Each list can be oriented to different objectives and configured in such a way that it is refined every a certain period of time.
Create the campaign and segment as best you create it for your goals. In addition, you can limit the number of times the public will see your ads to avoid being overwhelmed. Create the ads. They can be different so that you can make comparisons and see what is the best performer. Wait for users to start responding to the ads, as they will appear through the large catalog of sites that are part of the system. Types of remarketing . Hong Kong lead The user views our display ad on sites affiliated with the system. The user views various ads that we have put together for the campaign. The user views the ads on their mobile devices. The user sees the ads in Google results, especially when he performs new related searches. The user views the ads on the YouTube platform, owned by Google.
