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Product Camp Review: The Biggest Insights From the Growth Marketing Trail

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Product Camp Review: The Biggest Insights From the Growth Marketing Trail

Product, Place, Price and Promotion.  buy uae number online  Anyone who graduated in Marketing or works with it is already used to these famous 4 P’s of Marketing . It turns out that on a daily basis, the search for specific content about our area of ​​expertise can lead us to focus much more on a specific “P” and forget about the others. For example, reflecting on my routine, buy uae number online I realized that I focus a lot on promotion. Therefore, it was refreshing to participate in Product Camp Brazil 2018, the largest event on product management in Latin America. buy uae number online There were two days of content with more than 800 people gathered in São Paulo/SP to learn and discuss about Product Management, UX and Growth Marketing . buy uae number online With 24 speakers from major companies such as Nonbank, OLX, Visa, Gym pass,

MaxMilhas and QuintoAndar, the event reminded buy uae number online me of the importance of the P for product and also brought several insights into customer focus and usability. Despite that, today I want to focus on the B side of the event: the Growth Marketing knowledge trail . I confess that I expected “more of the same” from traditional buy uae number online Digital Marketing events , but what I saw surprised me. And below I tell you a little of the lectures I liked the most: Omnichannel: How to generate a multichannel customer experience and how a Growth area contributes to it buy uae number online Javier Parejo Delagarza Head of Growth, Ammo Retail OK, I’ll be quite honest: when it comes to Product & Technology , I always think of software companies like Google, buy uae number online Apple and Amazon. And even when I think about Growth ,

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only brands like Facebook and Dropbox come to mind. buy uae number online I would NEVER think of anything related to bed, table and bath. But thankfully the Product Camp organizing team thought! Because of them,  Hong Kong Lead  I had the opportunity to meet Javier and understand how the focus on customer experience led Ammo Vireo to embrace digital transformation . buy uae number online Today, the marten and ARTEX brands have a complex omnichannel strategy that encompasses e-commerce, franchises, company stores and multi-brand stores. He showed how all of this was designed to ensure a smooth and consistent multi-channel experience. buy uae number online And, more than that, it presented numbers that prove that online and offline buy uae number online channels do not necessarily need to be in competition with each other.

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