There is a practice within marketing that is becoming more and more common and is gaining strength due to the benefits it can represent for the client. It is about performance marketing , a very attractive methodology for those companies that only want to see effective results. What is Performance Marketing? This advertising activity is based and focused directly on the results and benefits that a client wants to obtain. Greece Email List That is, the advertiser and the company previously agree on the goals and objectives that can be achieved and later the client only pays if said agreements were achieved. In general, clients who use this practice use it to get more subscribers to their blogs, newsletters and even increase their website traffic. As they are very specific objectives, they are easily verifiable over time so that the client can easily see if the previously proposed agreements were fulfilled. Benefits of Performance Marketing Much higher ROI. Focused on generating tangible results.
By decentralizing this work to an external company, operating costs decrease. Leads capture is done through tools such as Facebook Ads, Instagram Ads and Google. Advantages of Performance Marketing The current trend to use this practice is increasing for several reasons, that is why we list them for you and you can draw your own conclusions. It is verifiable With the automated tools used by performance marketing, it is possible to effectively track user behavior. Whereas with the CPM and CPC ways it is impossible to establish an exact measurement. Conversion-based goals By analyzing the data on new sales and the subscription of new leads, it is possible to obtain specific data on the real profit of the entire campaign based on this modality.
Broad channels to broadcast The digital world is very wide, in that sense, you can choose the right channels for your broadcast depending on what you want and where your target audience is. Social networks, Internet, blog, web pages among others are the most used channels. It is widely used Currently, performance marketing is the segment that has registered much more growth than any other related to advertising and digital marketing. Profitable The numbers speak for themselves. About 11 percent more is received for every dollar invested. Hong Kong lead Accepted Many companies have already decided to try this new modality and at least 93 percent of them are open to using it again. Performance marketing is expected to be the spearhead in terms of marketing in the coming years. Advances in technology and the improvement of artificial intelligence will be what will achieve the automation of this practice.