The era of digitization is leading more and more companies to want to have a greater presence on the Internet. However, many of them (mainly small and medium-sized companies) tend to be afraid of taking this step; and unknowingly fall for the unfounded myths of digital marketing . Due to the huge wave of information, or even ignorance on the subject, people still believe these myths. But what is certain is that digital marketing is constantly evolving, and meanwhile, “the stories that have been created around it” are there to be surpassed or denied. Bulgaria Email List Today, a series of useful tools, channels and strategies are available for brands to grow in a favorable way and to reach their target by providing innovation and value; Or what is the same, they allow companies of any size to take advantage of the benefits of the Internet to boost their business to the maximum. Therein lies the vital importance of dismantling the typical myths, because at the end of the day digital marketing has no barriers. Through this post, we will describe the most common false beliefs that small and medium-sized brands continue to consider in this regard; while we provide valid arguments to stop believing in those myths of digital marketing ; these are the following: Betting on digital marketing is expensive Fake. Today we can create successful online marketing initiatives with very little money; For example, you can design a website inexpensively, then host it for free and invest in online advertising. We can also set up email marketing campaigns and locate ourselves in the best search engines, without having to invest a single penny the first time; but achieving great benefits for our brand. It is not true.
In times when almost everyone has an email address, it is an opportunity that can be fully exploited. In this sense, brands must assume that email is a very personal element, and from there, guide strategies in a more valuable, subtle and less intrusive way possible. The key is to avoid the mistakes that cripple email sales, because it is neither out of date nor optional. With a good email marketing strategy we will be able to retain users, generate engagement and increase the sales of the products or services we offer. “My product is good, it sells itself” If this were all sufficient, then Apple would not bet on advertising to increase its sales. That a product is good is important, but so is the marketing that we do, since that will make people talk and get more people to know and be interested in the product, which translates into potential customers and sales. We must constantly extol the virtues of our articles or services, as the case may be. As well as transmitting a value proposition that generates reactions, and this begins with having our own website. Anyone can do Social Marketing Achieving success on social media involves a great and important job. It is not about creating a phrase and programming it together with a photograph; but to carry out an organization, design, tests, have creativity, and know how to search to reach our target audience. All these tasks must be carried out by a professional in the area, or at least knowledgeable in the field. We refer to a community manager , who has the ability to invest time, effort and knowledge in effectively and constantly updating social channels. Each platform is completely unique; This translates into the obligation to know how each one works, what types of content are shared in each one of them, what is the most prevalent target on each platform, and above all, the most favorable times to share information or update. Lie! The Internet has long ceased to be a place for building brands, on the contrary, it is a great catalyst for acquiring and keeping customers. How? Through an enormous number of successful initiatives that increase the sales of small and medium-sized businesses. In fact, the success of large companies serves as a springboard for those that are starting up or in development to have unimaginable scope; These are campaigns that help increase sales to service and product companies of any size. Doing Digital Marketing is a fad Totally uncertain.
Doing digital marketing is something more than necessary in the world in which we live, because through it, our business will have the valuable opportunity to adapt to new needs and new environments; otherwise we would end up disappearing almost immediately. The simple and meritorious fact of carrying out online marketing strategies will allow us to attract potential customers, retain them, convert them into real customers and retain them .Hong Kong lead Reason why it should be considered as a key that goes beyond today; its proper use made, makes and will make possible its permanence through the ages. A digital strategy is the same as a web page It is not true. This statement has become another of the great myths of digital marketing; But it is extremely important to bear in mind that having a website does not imply having a marketing strategy. By having a web page the following would be to create a strategy that improves and complements our presence and visibility on the web. Among these types of strategies we have the blog, SEO, SEM, RRSS, email marketing, webinar, among others. “My store does not need to be on the Internet” Big mistake! Small businesses with physical locations tend to think that they are not affected by having or not having a web presence; without even suspecting that the mere fact of having a page on the Internet, can exponentially multiply your reputation, and consequently your sales. The reason? Nowadays, most of the people, not to say that all, check on the internet before going to a physical place to make a purchase. So, if our store is not on the web, we simply do not exist for these customers. If our company does not appear in the searches that people do on the Internet, the relevance that we will have in the real world will be less and less. Given this scenario, and to remove the blindfold, what we must do is investigate the best way for our prospects to find us. So we can make a comparison with our competitors and get opportunities to find more customers using digital marketing.