The search engine positioning is essential in online marketing. Appearing on the first page of Google is what every web wants, but these places are reserved for the best. To get to be in these privileged positions you must take precautions and avoid making mistakes. That is why we have prepared the following list with some of the most common SEO mistakes .
Google increasingly gives more importance to the quality of content . Create useful, interesting and helpful content for users to get what they are looking for and visit us again. Therefore, for a content to be really of quality, the demand of the public cannot be forgotten, it is useless to have very good and interesting articles if nobody wants to read them.
In addition, the quantity of links has lost its importance passing it to the quality. Appearing on popular blogs or pages, even just once, can help improve web rankings even more than thousands of links on small pages.
Dividing the content by topic according to its relationship is useful for users to find what they are looking for, but an excessive use of tags does not have to mean a greater probability of being shown in search engines. Even using too many can end up being harmful.
The anchor text are those words or phrases that we can read above a link, the visible text. It is important that these words are related to the article to which they lead. Also, always using the same words for all links will cause Google to classify it as spam. Therefore it is a mistake to always use the same one.
This tool helps to confirm if the keywords we use are working well or not, which ones produce the best results. It is very easy to use only the phrases and keywords that generate the most traffic, but what is really important is that this traffic is interested in the content. Therefore, in many cases, it turns out that the keywords that generate less traffic provide better results. Not using an analytics tool to plan our content is another of the most common errors.
When publishing images, using Alt text is very important. This alternative text is what helps search engines to interpret the content of the images, it is their description. It is important that you accurately the content that appears, include a keyword and be brief and concise. Sometimes we insert images but forget to tag them, and that is also a mistake.
The name of the file is also important , it does not take long to rename it before uploading it and thus avoid designations like or the like. A more specific name offers us more possibilities to appear in a better position. To choose a correct name it is necessary to take into account that it has to describe the content of the image, it should include a keyword and be concise, separate the words by hyphens and avoid using words that include the letter ñ, accents or special characters.