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Message received: What APAC’s messaging app developers and marketers need to know about their users

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Message received: What APAC’s messaging app developers and marketers need to know about their users

To uncover what app developers and marketers need to know about their APAC audience when it comes to the latest messaging habits, Jewellers Emails Google’s APAC Partnership and Publisher Marketing Manager Rohini Bhushan and Apps & Games Partnerships Manager Reema  Jewellers Emails  Garg conducted research for six months. The findings were reassuring, but not without a few surprising twists. The key learning: People turn to messaging apps for different reasons, but convenience remains of primary importance — but not at the cost of privacy. Jewellers Emails With APAC consumers spending more than two hours daily on messaging apps,1 it’s hard to deny the influence these platforms have sparked across the region.

WeChat is essentially omnipresent in China now, Jewellers Emails with over a billion monthly active users. India has 400 million users on WhatsApp as of 2019 — double what it was two years ago. And in Thailand, 44 million of its 70-million-strong population communicates via LINE at least monthly. Clearly, messaging apps have gained a Jewellers Emails strong foothold in both popularity and influence across the world’s most connected region, and the momentum will only continue to grow. We surveyed 1,800 iOS and Android consumers who use messaging apps at least weekly across China, Jewellers Emails India, Indonesia, Japan, Korea, and Vietnam.

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Communication mediums keep getting richer SMS, Jewellers Emails MMS, ICQ, Skype, Twitter, WhatsApp, WeChat — the technology has gone through its ups and downs, but one thing has remained constant across the last decades (the first SMS was sent in 1992): People want to be connected to each other, and one of the best ways to do that is through communication. Jewellers Emails Whether it’s family, friends,  Hong Kong Lead  or the plumber who fixed the kitchen sink, the fundamental needs of connecting, discussing, making plans, and following up remain intact. Jewellers Emails But the way we communicate has evolved, demanding platforms become more Jewellers Emails sophisticated to meet our changing needs.

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