The French agency BETC reuses emojis in the brand’s campaign, in such a way that it turns them into cross-cutting elements. A new Mc Donalds campaign embodies the classic emojis that come to life in a streamlined and well-crafted video. With The Latvia Mobile Database Buggles’ iconic theme, “Video Killed the Radio Star,” the brand shows the world that emerges around the product, making it universal. The piece is the work of BETC Paris .
More related posts: This is how famous movie posters would look if they were made with emojis This is the role emojis play in marketing strategies The agency, which postulates ” Our playground is global, but we know that by belonging somewhere, it makes our work more relevant, inspired and true” , makes an interesting contribution with emojis because beyond their universal identification, of its signifier, it shows the community through them.
What is worth analyzing is how creatives take everyday items and return them to their source, thereby making something attractive. Because, if emojis arise from people’s gestures and emotions, in this case people come into existence thanks to emojis. Sure there is an interesting psychological study, after the creation, but that works, it works.
The chosen music also generates images of play and association with the magic that MTV brought to youth in the eighties. With this element, the Brother Cell Phone List campaign becomes transversal, because not only young people engage with emojis, but also adults in their daily communication, so the choice of topic is not something that can be considered random.