LinkedIn is the ideal social network for all those who want to do Personal Branding or Personal Marketing . This refers to the creation of a positive image about your name, turning it into a strong brand in your work area. We can find many examples of this by tracking down the top specialized voices in specific niches. Spain Email List For example, in our community there are highly respected and recognized exponents of Digital Marketing. Although LinkedIn is an excellent tool to make yourself known, there are still some common mistakes that are made all the time that produce exactly the opposite effect to what is sought, that is, they wear down your image and can even make it less serious. It refers to the so-called 2.0 philosophy with trite phrases that are intended to be examples of coaching with simple reflections.

But there is a more effective way to scare your followers and that is false modesty . This is constantly reflecting on personal achievements and endeavors with a foundation of vanity that cannot be disguised. It is the most similar to self-promotion. LinkedIn, although it is a social network, is not like Facebook or Twitter. You have to know how to differentiate the functions of each one well, since LinkedIn is professional and, consequently, it is recommended not to use it to share events outside your work activity. Otherwise, you will lose preferentiality in your item. It is true that making a profile requires that we constantly keep it updated.

However, if you do not have inspiration or real interest, the best thing is that you do not publish anything, since it will be noticed that it has been done on impulse and it is most likely that it does not contribute anything of value. Hong Kong lead What you can best do is think carefully about the content you will share throughout the month to create a thematic grid. If you organize your own publication rhythm, you will create a habit in your readers and it will be much more motivating for you. If you are interested in maximizing your name until it becomes a brand, keep in mind that, in addition to avoiding the aforementioned errors, you must use a correct vocabulary, advise yourself on aesthetics and circulate useful information to your colleagues. To learn more about it, we suggest you read our article on Personal Branding.