Marketing to seniors may be overlooked by online phone directory australia some companies but they are the trend you should be watching. Learn how to do it here! Have you thought about marketing to seniors? Not yet? So keep reading! The definition of marketing , according to the American Marketing Association , is as follows: “Marketing is an activity,  online phone directory australia  a set of institutions and processes to create, communicate, deliver and exchange offers that have value for consumers, customers, partners and society in general.” Despite the marketing proposal encompassing society in general, online phone directory australia promotions and strategies are massively aimed at millennials , online phone directory australia born in full digital development.

However, a minimal part of the promotional actions involve the elderly and, when they are directed towards them, they are usually dated and stereotyped. online phone directory australia Of course, innovations go to the younger generations first, but eventually they get to the more traditional slice. Therefore, it is essential to think of strategies that encompass those who are over 65 years old. They are migrating to digital media exponentially, working harder and staying active. online phone directory australia The concept of grandparents who only stay at home and perform everyday tasks is out. There are countless reasons to invest in marketing to seniors, online phone directory australia so come find out why and how you should do it! Why invest in marketing to seniors? In 2015 alone, there were 900 million people over 65 worldwide. According to the WHO , by 2050, the forecast is that this nonline phone directory australia umber will reach a gigantic 2 billion people, online phone directory australia totaling a fifth of the world’s population.

The population is aging more and more with advancing life expectancy. Considering the decrease in the fertility rate, the population tends to age as a whole. online phone directory australia In addition to representing a huge demographic slice, the elderly have much greater economic capacity than the young. According to online phone directory australia Bloomberg , 70% of disposable income is concentrated in the hands of groups over 50 in the United States. By the end of this decade,  Hong Kong Lead  this is expected to concentrate an astronomical $15 trillion market. Thus, they constitute a large group with high income and greater purchasing capacity, qualifying an extremely desired audience for marketing. online phone directory australia For these factors alone, we cannot ignore them. And if that doesn’t impress you, know that older people represent the group that is online phone directory australia most joining social networks today.