The controversy over what are the main elements of denmark cell phone an ideal application form and what it should contain still exists in CRO (conversion rate optimization) circles. In this article we tried to answer the question — What brings the highest conversion rates ? We decided to analyze the matter in depth and did a split test using data from our databases and asking the opinion of professionals in the field. Number of fields It’s quite true denmark cell phone the number of fields on your sign-up forms affects your conversion rate. However, the statement “less is more” in this case has something of an urban legend. “I see a lot of forms where companies are asking for a lot of unnecessary information. denmark cell phone In fact the only thing you need from users is confirmation that they’re open to talking to you and receiving your content” says Stuart McClure, denmark cell phone digital marketing analyst at People Vox.
It is widely known that you can increase denmark cell phone your conversion rate by 50% by eliminating one field from the form (for example, reducing the number of fields from four to three). However things never work so simply in the digital world. SEMrush recently split test their sign-up forms, and was able to prove the opposite: adding an denmark cell phone extra field increased test page traffic by 5%. The landing page with the additional field “Enter your domain, keyword or URL” in the sign-up form showed better results. denmark cell phone The number of users who clicked the “Try it” button was almost the same in both campaigns, but users who had the opportunity to enter denmark cell phone domain or keyword into the registration form immediately were more likely to click the “Submit” button ( we recorded an increase of 5%) Taking the previous denmark cell phone point into consideration,
the perfect application form should not ask unnecessary questions. denmark cell phone This creates doubt in the user’s mind, and an unconvinced user is not likely to become a potential lead. On the contrary, a potential lead must feel at ease. Several split tests have shown that once you can offer a form with a clear call-to-action, denmark cell phone the increase in conversion is immense. Some recommend adopting a two-step process for cases where the longer application form is required. Hong Kong Lead In these cases, in the first step, only basic information (such as name) is requested, leaving the most controversial data (e-mail, telephone) for step two. In this way, people are more likely to complete the denmark cell phone form from step two, as they have already made the effort to complete step one. It sounds simple, but it’s extremely effective. “Unclear paths for step completion are denmark cell phone at the top of the list of problems. I know this is pretty broad, but it sums up most user denmark cell phone experience and interface issues across the Internet.