Primary data and secondary marketing data play an important role in planning. They serve as a basis for market analysis and strategic decisions in the area, CMO Email Lists so that products and campaigns are more efficient. Now let’s see what the difference is between them and how to use them in your searches. Gone are the days when marketing was based on guesswork and guesswork In the era of big data, every decision needs to go through the data . CMO Email Lists That’s why it’s important to understand what primary data and secondary marketing data are. In planning, this data is essential for market research . They serve to better understand the consumer, segment audiences, understand their behavior and expectations and how they react to brand strategies. CMO Email Lists You can extract a multitude of insights and build marketing more accurately and efficiently .
But different types of data generate different information and can complement each other to provide a more complete view for the study. CMO Email Lists So, you need to understand the differences and know how to use them in planning and marketing research . In this article, you will understand what primary and secondary data are and how they can be used in marketing your business. CMO Email Lists Follow: What is primary data in a survey? What is secondary data? What are primary and secondary data for in marketing? Why reconcile primary and secondary marketing data? How to collect this data in marketing research? What is primary data in a survey? CMO Email Lists Primary data is data that has never been collected . The researcher will be the first to collect them, under some research demand, directly from the original source (primary sources). They can also be called first-party data , as they are generated by the company itself. In marketing, they can be used to better understand the characteristics, CMO Email Lists lifestyles, behaviors, attitudes,
motivations and perceptions of brand audiences . CMO Email Lists These audiences, in turn, can be customers, consumers, employees, sellers, competitors, partners, among others. When you collect data from site visitors, send a form to your newsletter subscribers, conduct customer feedback surveys, or conduct interviews with consumer groups, Hong Kong Lead you are gathering primary data. This data is researched to meet the specific needs of the ongoing research . CMO Email Lists They can then be used as secondary data by other companies and researchers, if the company allows access to it. Advantages and Disadvantages of Primary Data The main advantage of primary data is control , from collection to use. Search strategies are defined by the company itself in order to specifically fulfill its marketing objectives. The method, the instrument, the definition of the sample, CMO Email Lists among other elements, are aimed at specifically answering the problem of the ongoing research. Therefore, primary data tends to be more accurate for research purposes than secondary data. Because they are collected by the company, CMO Email Lists they also tend to have more reliability.