Well, in this specific case, what I mean by improving is making these content attractive to my audience and increasing the number of blog readers to increase traffic.
How do I get seen? → Being well positioned for this topic.
How do I get things done for Google? Creating quality content, of interest and “informing” you that my content is worthy of a good positioning.
How do I inform Google that I am doing well? → Using among other things a good Keyword research strategy.
“Keyword research” to improve the contents of your blog – Turning point
A more careful choice of keywords to use in his blog articles led to better positions for his posts.
Remember that finally, a Keyword or keyword is nothing more than a search term. Specifically, it is the search term by which users type in Google what they want to find information about.
For this reason, if we are smart and we get “valuable” search terms we can get to appear better positioned in the search results of San Google.
Needless to say, if these keywords are associated with articles on our blog, this will directly affect the traffic that the content of our blog receives.
What is meant by valuable search terms?
The first thing a blogger is looking for is just starting out is to have the highest possible traffic in the shortest possible time. Indeed, this is something that has happened to all of us.
We are so excited about the content that we write in the belief that everyone should read and appreciate it. Sorry to sound negative but I must tell you that reality is different.
Creating content on our blog that is appreciated and known is not a matter of a day … or a week … or a month … or sometimes a year.
Therefore, do not let impatience get the better of you , be constant and intelligent and try to accelerate the greater visibility of your content but be realistic .
Each keyword, in addition to a search , is associated with a level of competition, we see it clearly in the following two screenshots.
“Keyword research” to improve the content of your blog – search and keyword planner competition
Before going any further, I’ll tell you what both concepts mean: “search ” and “competition” .
The search is the average of results over the last 12 months for a particular keyword.
Competition is the number of advertisers shown for each keyword compared to all Google keywords.
Thus, the first thing we will look for is the ideal keyword that we will initially think is one that has a high number of searches with very low competition.
Well, your ideal keyword may not really be the one that meets these two premises.
A website or blog with a high domain authority can afford almost everything, that is, a high search even if it has high competition.
In the case of a smaller blog, we must have some pretensions according to our size and start with keywords with a medium or low search and a medium or low competition .
As our professional specific weight increases, we can allow ourselves to rise in our demand for the most requested keywords.
But beware! that even being a big we should not despise the little ones and our keyword research will also be enriched if we use keywords with low search .
A valuable search term can have many meanings and we must not forget that they all add up even if they do not add up to the same extent.
To better explain why we should not rule out anything a , I invite you to read the next point in this post.
Semantic search is the current key in Keyword research
I cannot, or rather, I should not go ahead without commenting that the searches that users carry out have changed a lot in recent times.
Google one of the many things that is doing well, is listening and paying attention to what the user demands. From this listening, he has extracted an important piece of information and that is, that semantic searches are preferred by users .
Looking for that satisfaction and user experience, is that tools like enable search options that go beyond the exact keyword we are looking for and also include related keywords, as we see in the following screenshot.
What do these related keywords give us?
The answer is simple, it puts on the table a series of alternative options that we can use when writing and enriching the content of our blog.
I give you another example so you can see it better.
Well, you see that if I search in , it automatically returns results not only with phrase matching keywords, but also with related keywords that can help me to make my content talk about the same thing but in a natural and varied way.
Remember that Keyword stuffing , that is, putting the chosen main keyword into a text with a shoehorn , is more unpopular than ever for Google, so the alternatives that the related keywords give us are of great value.
As you can see, this first query returns “only” 5 results for both matching and related keywords, but if I click on the blue buttons that I have indicated with arrows, the number of results increases.