Interactive content is a category of Content Marketing that, mobilephonenumber com uk despite not being exactly new, is only now starting to be more applied by companies and brands, bringing great results for those who are trying them out. Understand the benefits of this strategy! The interactive strategies Interactive are becoming a way that  mobilephonenumber com uk  companies found to draw attention to what they want to communicate, within a strategy Content Marketing and produced. In the search for people’s attention, looking for ways to involve them is the main way to stand out from the digital mobilephonenumber com uk crowd that produces content on a daily basis. To get an idea of ​​the volume of information produced at all times and which is growing more and more it is estimated that this year, each person will generate 1.7 MB of data per second . mobilephonenumber com uk What is an interactive strategy?

An interactive strategy starts mobilephonenumber com uk with any form of content in which some type of interactivity element is used , which allows the person who sees it to also participate in this content, taking for themselves some unique result or response. This interaction, of course, needs to be useful for those who are interacting and, therefore, focused on solving a problem and also on what it proposes to do. Interactive content needs to be more customer-oriented and less business-oriented. mobilephonenumber com uk This means that it is not recommended to have that “ propaganda face ”, you know? They need to be entertained and entertained, mobilephonenumber com uk realizing that interactive content is made by a company afterwards. Note that the content is from a company logo, can make the interaction not total and even block the opening that mobilephonenumber com uk could exist for whoever is watching.

Therefore, it is important that when planning and developing interactive content, mobilephonenumber com uk take into account that the metrics should be, for example, session duration or shares, instead of more “aggressive” metrics, such as rates of clicks, number of registrations, sales etc. Delivering value to the audience through interactive mobilephonenumber com uk content requires greater care regarding this issue. For those thinking about starting to use them in a sales funnel,  Hong Kong Lead  interactive content can be better positioned at the top of the funnel so that the leads they generate don’t run into mobilephonenumber com uk sales letters or stronger sales tactics. conversion. Even requests such as “insert your email”, pop-ups, suggestions for other materials or other CTAs, mobilephonenumber com uk should be avoided or made with great discretion, so that the audience does not drift away and stop interacting. mobilephonenumber com uk Why make an interactive strategy?