We share three risks that the lack of clarity in the distinction between the terms social media and social networks implies for marketing. With the consolidation of new technologies and the internet, the terms social media and social networks became common among brands, agencies, Hungary Mobile Database marketers and advertisers thanks to the possibilities that these channels imply to connect with an increasingly digital consumer.
Although both concepts are not new and although they are already used in almost any marketing strategy , the reality is that there is still little awareness about the difference between social media and social networks, since in many cases both terms are considered as synonyms .
In principle, it is important to define that social media -or social media- are defined as “a group of applications internet-based that are developed on the ideological and technological foundations of web 2.0 that allow the interaction and exchange of user-generated content ”According to the conception of specialists Kaplan Andreas and Michael Haenlein.
Therefore, social networks are only part of a whole that includes, in addition to these platforms, other media such as social applications, blogs or online collaboration spaces -such as Wikipedia-, just to mention a few. Not making a clear distinction between the two concepts can have significant risks for advertisers, agencies and marketers alike.
As already mentioned, social media goes beyond social networks and by confusing concepts it is possible that both brands and agencies ignore unique business opportunities such as generating more elaborate content marketing strategies or mobile actions that allow reaching niches of broader, defined and specialized market. social media Offer something other than what can be given
In the case of agencies, it is very common to see that there are companies whose slogan includes the phrase “Social Media Management”, when in reality they only refer to the administration, management or management of social networks In this sense, the management of other digital properties for the brand -such as blogs or collaboration pages- are left out, which could be perceived as a deception in the offer.
3.-Targets poco definidos
As in any other marketing strategy, when developing actions in social media it is vital to know the characteristics, needs and demands of each target audience with the Brother Cell Phone List intention of generating effective solutions accordingly The needs that the same user may have as a consumer of a blog or participant in a social network will be different. In this way, closing the way by defining the concepts of social media and social networks as synonyms could lead to an unclear identification of the target, with which the chances of success of each action will be reduced