Definitely yes. Despite the times in which we live, the Coronavirus pandemic forced us all equally to leave our comfort zone (users and brands); but even so, there are many valuable opportunities to attract clients in times of crisis . There is no magic formula to achieve it, but it is possible that we can grow in the midst of adversity. In these times where the recession is the main protagonist, there are many economic consequences that arose due to the confinement of the population worldwide; which is why most consumers tend to lower their expenses. Brunie Email List This action has a direct impact on our business, but we can deal with it by applying good Digital Marketing strategies . In the first place, the ideal is to implement a strategy that is in tune with the needs of our Buyer Persona and that of the brand we represent. Once defined, we must prepare ourselves with the necessary digital tools to stay afloat. The objective is simple: to know how to maintain sales , but not with aggressive advertising but rather by making the customer feel cared for, understood. We are all in crisis, the virus has spread throughout the planet. And although this financial crisis is greater than any other that we have been able to experience, it is totally salvageable for many of the small and medium-sized companies. Today, our clients have to reinvent themselves, and we with them. It is there where the use of Digital Marketing has an impressive power, due to its great scope to attract clients in times of crisis .
The key is to focus all efforts on obtaining results with the least possible investment. Of the most viable reasons to bet on Digital Marketing are: It allows us to know who our Buyer Persona is. The handling of statistics that characterizes this tool, results in a significant reduction of the uncertainty that surrounds these times. We gain greater visibility in the market, with detailed and immediate information. We can generate a sales funnel , which is consistent with our needs. We reduced costs considerably; and it is also much more profitable than traditional marketing. It helps us stand out from the crowd and differentiate ourselves from other competitors. Digital marketing makes it easier for us to interact with the audience, which allows us to connect the consumer with our company or brand. Greater engagement will end up turning into results sooner or later, here what counts is customer satisfaction. Scope of wider objectives. Qualitative content becomes a great differential advantage. It offers us a wide range of tools and channels to use. In short, through different digital marketing techniques we are able to position our brand, create preferences in the minds of our audience, increase sales, etc. Strategies to attract clients in times of crisis Currently, there are endless possibilities that we can take advantage of, despite what the world is experiencing.
Also remember that in every crisis there is an opportunity to win. Some of them are: Google Ads is a good option . To start we can set a budget according to what we can invest. If the campaign is successful, we can modify the amounts. Focus on only one type of Buyer Persona . Covering too much can be a difficult mountain to climb, so in times of crisis it is recommended that we focus on the one with the highest probability of sale. Incentivize customers . We must consider that we are not the only ones with problems, so within our possibilities we have to reward customers with discounts, promotions or other incentives. Increase promotion . Hong Kong lead In difficult times it is very important not to decrease advertising; But keep in mind that in today’s world it is not necessary to make a large investment for this. We can use the networks to constantly advertise our brand, and therefore, our products or services. Expand our horizon . While we can visualize where our clients are, it is also possible to detect potential clients. For example, in the case of car dealers, no one would think of buying a vehicle in times of crisis; But it turns out that the field sector requires transportation and trucks, so we have to see beyond our eyes. Take care of our market . This is the purpose of any business, but in the face of the crisis it becomes difficult, but not impossible! We can work digitally, offering our audience the possibility of continuing to enjoy what they like about us. Such is the case of restaurants, cafeterias or food outlets that can “spoil” their customers through delivery; this way they don’t neglect their market while keeping sales going.