Social networks and their exponential growth have turned them into a space where millions of people come together daily to share their emotions and the things they live day after day. Being fully aware of this fact, companies are getting all the benefit of having a presence in them and connecting with their audience not only with content, but through advertising that platforms such as Facebook and Instagram know how to manage very well. Honduras Email List Today we take the time to write this post where we break down the growth that ad campaigns are currently having within the networks and the benefits that they could offer to your business, company or brand. Investment in Ads campaigns on Facebook and Instagram increases year after year The investment of advertising in the network has shown an unmatched and unrepeatable growth. Making a comparison between the last four months of 2017 and the same period of 2018, we find an impressive 120% increase in everything related to advertising expenses. To be more specific, Instagram, the social network with the highest engagement of the moment, revealed a 43% increase in this activity within its platform. Similarly, he explained that the greatest incentive was made through Instagram Stories and not in his traditional feed.
Something that does not surprise us given the reception that ephemeral content has had within the networks. Facebook and Instagram a marriage of interests Without a doubt, both companies work like a Swiss watch when it comes to advertising revenue. After Mark Zuckerberg spent $ 1 billion to buy Instagram, everything else has been hit after hit. Being Instagram, a fairly well-known social network and appreciated above all by lovers of photos, it became the favorite channel of many to reach their potential clients in a different way. Together with Facebook, both managed to form a true emporium within the advertising market in which both networks support each other and manage to increase their earning capacity. Advantages of advertising through Facebook and Instagram We already talked about the numbers and how both companies position themselves as the best to run ad campaigns in them, but now we are going to talk about the advantages that you can obtain for your company, business or brand by making use of them. Facebook and Instagram, being affiliates, have at their disposal the same interface for advertising, something that for obvious reasons makes them the preferred ones to put together an organized, simple and well-orchestrated Ads campaign . Advantage Increase visibility The constant modification of the algorithms of both platforms makes raising a brand from scratch a task that involves a lot of time and effort, although not impossible. But if you want to go fast and develop your presence in networks, then advertising is practically inevitable, and if you know how to manage it properly, they will reach whoever really interests you. Reach a large audience In social networks there are millions of users a day and in general the majority are also Internet consumers. Hong Kong lead In that sense, it is practically throwing a net into the sea and catching a good catch. Obviously there has to be a good segmentation to reach the true audience that would be interested in your value proposition. The possibility of segmentation is impressive Social networks have very specific information about their users, and this makes it possible to focus our ads with great precision based on their interests, behaviors and characteristics. Control spending Most ad platforms rely on a very fair billing policy. It is about cost per click, that is, every time a person comes across our advertising and clicks on it then they will proceed to collect that action, in this way you avoid investments wasted badly. Campaign measurement The information and metrics they offer are very important so you can constantly check how the advertising campaign is developing at any time. These are the reasons why you should invest in advertising through social networks such as Facebook and Instagram.