Everyone talks about Facebook, Instagram, Twitter, YouTube, among other platforms to reach our target audience, interact with it and sell more; However, there is a platform that we cannot ignore, it is Google My Business , a tool that has been relegated by many, but in which it is worth being present. Google My Business is, according to Google itself, a free and easy-to-use tool with which companies and organizations can manage their online presence in Google products, such as search and maps. That is, you can manage your online presence so that your business appears in the search engine (in the SERP results), or offer other activities such as events, offers and promotions. A digital marketing agency can help you put the tool to good use and potentially improve the visibility of your business, brand or company. In the same way, it enhances the aesthetics and the order of the images. All this thanks to the guidance of the experts of the digital marketing agency. Cyprus Email Addresses Reasons Why I Should Be On Google My Business In fact, we could list any number of reasons why you should be registered in Google My Business , but the most important are that it can reach you, since it works as a complement to your website; enhance your brand, you can advertise through it; it helps the localized SEO of your website and it is also free. Do you need anything else? Here are the advantages. Advantages of Using Google My Business From the outset we tell you that there is no possibility of finding disadvantages to Google My Business; On the contrary, using it will give you an extra to give your business visibility on the web. You will appear in the results when a user in your city searches for a business similar to yours.
You will have the option to include address, contact telephone numbers, business hours, links to go to other platforms, etc. You can upload images of your place and even videos or any other illustrative format that helps the user and encourages him to visit you. You will receive the evaluations of people who already use your service or product, which will serve other users and will also give Google information to give you greater visibility. Even if you don’t have a website, it will give you the option of using a very simple and free site with templates that you can customize and complete with text and information inherent to your business. Organize events for your audience so that they find out about your latest promotions and offers. You will be able to monitor the success of your actions and see the progress of your positioning with very specific graphs. How to Get Started With Google My Business It really is quite simple and it will not take much time to do it, you just have to have a Google account already registered, and you will be able to access the benefits of this platform. First go to https://www.google.com/business/ it will ask you to log in and, once inside, just complete the forms that are presented to you. Name of the business, brand or company. Don’t forget to enter your address and zip code, only then will Google know where you are located.
Then you can select if you want that information to be visible. Then you can add the geolocation of your website. The category has to be related to your business. Then enter the phone or name of the site. Choose whether or not to receive notifications from Google. Establish the name of the natural person to receive the letter from Google within a period of approximately 13 days, this document will bring with it a verification code that you will have to add on the platform so that your file begins to be shown on Google. However, you must continue filling in the form so that when the validation code arrives, you just complete that item and start using the service. Hong Kong lead How To Set Up Your Google My Business Account Before starting with the configuration of the page, it is very important that you keep in mind that each piece of information you give to Google must be very clear, since your content will be better valued the more important data you offer it. In this sense, we recommend that the address, business hours and contact numbers must be the same as those on your website. In this way you will help local SEO. Homepage On the main page you will see the day you joined My Business and that is where you will have access to the field to verify the account when you receive the code at the indicated address. Then you can start modifying each of the fields, as well as upload photos and essential information about your business. In a few days you will be able to see statistics, user reviews, among other information.