From the outset, the answer we can give you is that it is necessary, and it is also very useful, an Inbound Marketing plan . However, throughout this article that we have prepared, we will explain the reasons why an NGO really needs a structured strategy according to its needs. The first thing we must tell you is that you are a non-profit organization (NGO) or, on the contrary, you are a company that offers services and / or products, Inbound Marketing works for both companies, you just have to define the objectives and the goals to be achieved. Djibouti Email List If your NGO already has a presence on the web and social networks, and also you have ever tried to run an Email Marketing campaign then you have a large part of the land paid. But if you’re just getting started, then it’s time to get everything on your mind and start telling your story. Reasons to come up with a good Inbound Marketing plan Because Inbound Marketing is a methodology with global reach and can be applied to any company regardless of what branch of the economy it is or belongs to.

Let’s face it, Non-Governmental Organizations (NGOs), like any business, subsist on their clients. In this case we are talking about those who provide monetary, material or human resources. We have to turn strangers into donors, partners and advocates for the cause we fight for. How to find donors Through Attraction Marketing or Inbound Marketing strategies it is the way to reach that prospect who is interested in contributing their grain of sand to a noble cause. For this reason, your NGO needs a marketing plan to attract that potential interested party. This is a task that, like everything in life, takes work, effort and dedication; However, with the right tools we will achieve your goals. If you have ever read about Inbound Marketing, you will know that this is a coordinated strategy in which, through various tools and appropriate content, of quality, that inspires and falls in love, you will attract whoever you want. In this sense, NGOs have a world of possibilities that other companies in their sector do not have. It is also important to understand that the way to attract donors, partners or volunteers to an NGO has changed over time.

The new generations, who are the ones who at this moment have the ability to contribute, consume content in another way. Millennials and Generation X are fascinated by digital content and therefore seek information or stories that inspire them through the Internet and social networks. So efforts should be directed to that sector of the population where there is a large number of potential donors. In that sense, if we build ties with these users and understand what content they like, we will naturally make them part of our list of contributors. Hong Kong lead Inbound Marketing can bring great advantages, among them the following stand out: Methodology: time and form in which you will achieve the objectives. Segmentation: specific sector of the population that you will reach. Optimization: efficiently direct the message and reduce costs by guaranteeing more and better results. It gives you voice and presence: having stories to tell that inspire and are based on story and experience immediately connect you with your audience.