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In marketing strategies, where is the video?

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In marketing strategies, where is the video?

Means of production have become more sophisticated, canada phone number details but that doesn’t mean that short and homemade videos were left out Working with video in marketing strategies has always been seen as something capable of generating excellent results for companies in any segment. However, these good returns only come  canada phone number  details when the format is used intelligently. Anyway, there are those who still have doubts about the real potential of video for marketing. As trends can change quickly in this segment, chances are, the illusion will emerge that this content canada phone number details format no longer guarantees the same appeal as in the past. In addition, there are several common difficulties that need to be overcome to take full advantage of video’s potential. By employing this medium properly in the strategy and overcoming such barriers, canada phone number details it will be possible to enjoy the good results it can bring. Is the video still worth it?

The short answer is: yes, the video is still worth it. canada phone number details In fact, there are more and more reasons to invest in this content format in countless segments. If there is any doubt about the video’s potential for marketing strategies, canada phone number details it should only refer to the approach used and not the medium itself. Therefore, the benefits of this content format are within reach of those who know how to use it correctly. canada phone number details If it did not generate the expected results, it is necessary to review the application. Furthermore, the popularization of new content platforms based on this format only confirms this diagnosis. An example of this is Tikor , a fun short video sharing app that has 800 million active users worldwide, with 90% of those people accessing the canada phone number details app at least once a day. Did the crisis change engagement with videos? During the covid-19 pandemic crisis, it was possible to see an increase in the canada phone number details video’s appeal to various audience segments.

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With the recommendation of social isolation, canada phone number details many face-to-face events were canceled in favor of digital versions made by live or recorded broadcasts. Another reflection of this is that the population, in general, started to spend more time at home, which resulted in an increase in views. Statistics support this picture, as canada phone number details Forbes reported that 80% of people increased their consumption of this type of content in the pandemic.  Hong Kong Lead  Still within the same article, but according to a Cisco study , it is estimated that video production canada phone number details will increase 15 times by the year 2022. However, this does not mean that any video post is guaranteed to be engaged . Trends also show an increase in competition for public attention, canada phone number details which calls for a more strategic approach on the part of companies canada phone number details looking to take advantage of this new momentum in the medium.

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