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In marketing, adding is better than replacing — Letter to the reader of the 3rd issue of Rock Content Magazine

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In marketing, adding is better than replacing — Letter to the reader of the 3rd issue of Rock Content Magazine

Every beginning of the year the internet is flooded cell number directory canada with articles that try to predict what will be the content format of the year, or the current marketing trend. Texts such as “2020 will be the year of podcasts”  cell number directory canada  and similar premises catch our attention because they satisfy our need to always be in tune with the latest market news and not be left out of something that could revolutionize marketing. Staying informed is an essential characteristic cell number directory canada of a good marketer, but content like this is often shallow and hides a trap: we tend to think that the new will always kill the old. cell number directory canada Approximately 10 years ago, social networks would kill email,

it’s been about 5 years since video will kill other content formats, cell number directory canada and so on. Well, no one has died until today, on the contrary. Of course in 2020 we will have more podcasts and video than ever before. cell number directory canada But the fact is that the use of social networks has not decreased, emails are still being sent, blog posts are still being written. More and more, actually. But a marketing strategy is never based solely on a “silver bullet”. cell number directory canada The general rule is that every new content format serves to complement what already exists and help reach new audiences at different times. cell number directory canada Every marketing action is content-based and must be targeted so that content is useful to the audience. cell number directory canada This mindset is essential to successful marketing.

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An ad, when targeted to those who have shown purchase intent, cell number directory canada can be as good content as a funnel-top blog post or a magazine. Good customer journey mapping breaks down the barriers between Inbound and paid, online and offline. It focuses on value to the audience.  Hong Kong Lead  In the end, it’s all about marketing and a strategy that cell number directory canada can consistently choose multiple formats and channels is the example of a case where is worth more than 2. In this issue of Rock Content Magazine we talk about the future of marketing formats and strategies cell number directory canada with a big focus on how it can help your current cell number directory canada and future strategy, without magic, without killing any existing format.

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