Writing good copy in any of your publications can become a difficult task , especially in those moments when you do not have the usual creative inspiration. Also, mastering the art of copywriting, which is a way of writing to get a direct response from the person reading, is not so easy and straightforward. However, not everything is as difficult as it seems, there is a formula that can help us to do it and in this post we will explain it to you . Hong Kong Email List This is the PAS formula What is the PAS formula? This technique is very simple and allows anyone to write a good text that I managed to connect with their clients and their needs. By its acronym in English, PAS responds to the meaning of Problem, Agitation, solution . As we read it is a very simple formula to write texts that impact and generate emotions in our readers, but in an orderly way to guide the client towards a goal that we have already determined.
How to apply the PAS formula? Understand your product The first thing you should keep in mind to make good use of this technique is to know your product or service very well. It is important that you manage to define in a single line what it is that you are trying to sell to your client. You can do this easily by creating a word document where you answer the following questions: How is my product described? What are the benefits of my product? What are the main features of my product? Why is my product unique? Answering these questions will make it easier to understand what you are selling and why those characteristics make it different from the others. Define who your customer is Knowing who we want to reach and who is the audience that might be interested in what we are selling is another basic aspect of writing good copy. This will basically help us to clarify the way in which we should persuade our potential client .
Remember that writing for 40-year-olds is not the same as for 20-year-olds, and interests are generally very different. When you have these scenarios solved then if you can start applying the PAS formula Problem: Identify what the problem is, what need, what lack does your target audience have. Most of the time, they don’t even know that they have a need that they want to satisfy. This is where you can intervene with the next step. Hong Kong lead Agitation: When you have already identified the client’s need, take advantage and create an opportunity for him to see himself in that circumstance and immediately feel that he needs to solve it. Solution: Now that the reader recognizes that they have a problem or need to solve. You can directly propose the solution you have for him. As you have noticed, the PAS formula is one of the easiest ways to write good texts that attract your audience and are directly interested in what you offer. The basis of everything is to know what you are selling, to whom you are selling it and what wishes and desires you have to take advantage of that information in your favor.