The storytelling is a technique of persuasion arrival to the public that is directly related to the content marketing . It is about the discursive elaboration of a type of material oriented exclusively to the entertainment and retention of the users’ attention, offering them content that not only does not have a product or a brand as protagonists, but also provides a plus to said people. This way of communicating has managed to create stronger links with the target audience in order to retain them and sustain a relationship beyond the commercial one. Serbia Consumer Email List The question is: How can this be applied when your client is a travel and tourism agency? Regardless of whether as a marketer or community manager you have to work on an agency and its official networks, on a blog or a store of products related to this topic (for example, places that sell footwear for adventure tourism), you can filter everything through the Storytelling.
If you do it right, the benefits can be more than juicy for your client. How to do storytelling for a tourism agency? In this area it is almost obvious that the important thing is to make content marketing a soldier of experiential marketing, this means that you must show your followers stories and audiovisual records of trips, tours, walks and excursions. Even in this way you can create virtual tours that encourage your potential customers to make a reservation. But… what about storytelling? You are right. So far we have only talked about the medium or the support that we will have, we will approach the public. You have to find a story that grabs or draws attention and if it has an emotional component , even better. For example, not long ago a video went viral in which an artisan woman from Peru explained step by step and with great sympathy how the wool is dyed with which she makes the typical ponchos of the place that she then sells to visitors. This, which seems so simple, touched the audience,
who knew how to recognize the talent of the girl to tell what her work is like and thus rescue a tradition that can only be experienced in that land. Incredibly, the point of sale began to receive more tourists and travelers interested, not only in buying a souvenir, but in getting to know it. Do you understand, then, what the point? Now, before planning the story, since the thing about the artisan could be almost a stroke of unplanned good luck at all, you must define who you want to tell it to in order to find the exact theme of identification with your client. Hong king lead It is also recommended that your story have a single person or a very homogeneous group as the central focus to give it greater credibility . Finally, do not forget that in the tourism sector, as in the gastronomic one, everything enters first through the eyes and continues through the opinions of your consumers , which are reviews highly valued by potential clients. Keep this in mind, since it must be worked in tandem with this factor.
