Facebook is a powerful advertising tool that, in addition to publicizing your business, allows you to increase sales . However, these goals are not so easy to achieve when it comes to a local startup that has a target audience limited by geography from the start . Switzerland Email Database It is for this reason that today we will give you three initial steps so that you start your network strategy on the right foot. Why is it important for a local business to have a presence on Facebook? First, because Facebook is used by a large percentage of the public that is of interest to you . In addition, it has many advantages, such as a cheaper and more effective advertising investment . On the other hand, it gives you the possibility of showing your clients a side of your business that they may not know about,
strengthening your positive image. For example, how is the elaboration of your products indoors, if you collaborate with a charity in the area and others. Tips for using Facebook in your local business Initial investment : Once you have your fan page and some published posts put together, put together a special publication or take one that has had some response to invest a basic budget in advertising. At this point it is essential that the message to be communicated is clear and transmits something that you really want to reach those users, such as an unamicable offer. Then, you will have to do the segmentation . Don’t worry if the estimated reach is not very high, remember that you are targeting the people who might personally approach the store. Keep in mind that buying advertising is a practice that you will have to do with a certain habit, since Facebook has narrowed its organic reach a lot.
Unity is strength : Study your local competition and then those businesses that, although they are not a direct competition for you, do have a shared target audience and, therefore, could well establish a strategic-commercial partnership in the face of to social networks. In this way they can support each other, set up joint raffles and contests, and give reciprocal dissemination. Use all the tools : Although it is best to use the advertising guideline, there are other add-ons that are very useful when developing your strategy. Hong Kong lead The chat messenger serves to make a difference in attention to the client as well as the stories of Facebook are excellent fast roads. If you can complement all this with Instagram (although it depends on the field you are dedicated to), which is also owned by Zuckerberg, much better.