Contrary to what many consider, a brand-client relationship is not only focused between a company and a B2C (business to consumer) person; because that “final” consumer can also be another company. And this is where other types of strategies come into play, such as those proposed by B2B Digital Marketing . Primarily you have to understand that B2B Marketing is aimed at helping companies that sell to other companies, who want to publicize their products or services; as well as attracting more customers and selling more. Immediately afterwards, it becomes aware that when a person buys on behalf of a company, he does not do so following the same patterns as when he buys in his private life, therefore, strategies must be aimed towards that North. Armenia Email List Remember that a company only buys what it needs to continue existing, while taking care of its growth and saving costs. All these decisions are usually very thoughtful, because a single failure to choose a supplier can produce a great financial loss for the company. And last but not least, I understood that this year many things have changed and that digitization now plays a fundamental role; so you have to think (if you are what you sell to other companies) about how to stand out from the competition, making use of B2B Digital Marketing . How? Look at the following: several years ago it was enough to set an appointment for the meeting where the negotiation would be discussed, this after an impeccable presentation where you demonstrated your products or services; coupled with a tight budget to earn their trust.
But today, these types of clients attach great importance to concepts such as corporate culture and positive values. Aspects that you can demonstrate through the multiple digital tools that marketing has for you. While it is true that the main job of B2B Marketing is to reduce risks and gain customer trust, it is also true that you must make certain tactics that help you reach those companies and that they stay with you. You know, if you play your cards right, you may get customers for life, for the simple reason that companies are often reluctant to change providers due to the risks that this can pose. So write down these tips: Boost your online presence The vast majority of B2B companies perform some type of search on the web to select the offline provider. We advise you to lean on effective practices such as Content Marketing, Personalized Web, SEO / SEM. Hire a consultant Keeping up with the latest technologies and changing marketing trends is not an easy task. In this sense, it is important that you have a specialized team that you can consult every step of the way, such is the case of a digital marketing agency . This is an upward trend that has important consequences. Companies must be clear that it is impossible to specialize in everything and that, in many cases, it does not make sense to hire an internal resource. So the best option is to get a professional team to help you improve your results. It is unquestionably one of the most used (and recommended) strategies, because it is aimed at creating and distributing valuable content; that are truly relevant and consistent to attract and retain a defined audience, with the purpose of obtaining purchase actions.
The content marketing actions with which you can support are social media , case studies, blog, newsletter and face-to-face events. It is worth noting that the most important challenges that content marketers face are: Produce content that engages, Count the effectiveness of the content and Promote content consistently. Support yourself on Social Networks Twitter, Instagram, LinkedIn, Facebook, among others, stopped being just platforms for social linking; nowadays they are important channels for the distribution of information. Hong Kong lead So it is not surprising that you necessarily rely on them to stand out in B2B Digital Marketing . Work your email marketing Another of the important strategies for a B2B company is the use of email marketing, apart from being one of the cheapest and simplest ways to support other vital strategies to increase the profitability of your company; helps you increase the ROI of your campaigns. Factors influencing these decisions According to different studies, approximately 60-90% of B2B purchasing decisions are made online , long before the customer even picks up the phone. This means that when a business customer decides they need a product or service, they do most of their searching online, so when they pick up the phone they have already chosen providers who can help them. In other words, the buyer is the one who now has control of the sale and not the salesperson. Likewise, in order for you to close a business or establish a collaboration, you should consider that companies are increasingly looking at aspects such as: The image that you transmit to your partners, as well as to your suppliers, consumers and society in general. Your presence and reputation online . The fundamentals of your business model. Not only about profitability, but also at the level of values and philosophy.