ABM is a non-traditional marketing approach. Physical Therapist Email List So, why not think outside the box when it comes to the content you create to support these efforts? Here, we’ll discuss how to organize a live event to support your account-based marketing strategy, Physical Therapist Email List with 4 tips to engage your audience and make the event a memorable experience that provides a human connection to your brand. Although account-based marketing (ABM) is gaining traction, it is still considered a less traditional marketing approach. Physical Therapist Email List And if you’re opting for the non-traditional, why not think a little more outside the box, including what ABM involves at events? When it comes to content creation for ABM, there are many options that come to mind. This is the case with white papers or infographics — these are the many assets that form a Physical Therapist Email List solid foundation of content.
These features are necessary and contribute Physical Therapist Email List significantly to an account-based marketing strategy, but they often need extra support to keep campaigns very attractive to the target audience. Once you’ve done your research and got your ABM campaign up and running, we suggest adding a non-traditional content element to that set. Physical Therapist Email List Offering a tangible gift through a direct mail kit is a great strategy that connects you directly to your audience. But, what if you go a step further and offer these kits at a live event, in a personal or virtual way ? Organizing a live event is a scary proposition, Physical Therapist Email List no matter how experienced you are as an event marketing professional. As we’ve been through this, we’ve put together the top four tips for launching a successful event that will drive the success of your ABM Physical Therapist Email List campaigns and lead you to close more deals.
First step: put your sales and Physical Therapist Email List marketing teams on the same page Second step: planning, the sooner the better Third step: consider the content of the event Fourth step: make personalized accompaniments Measuring ABM Success and Moving Physical Therapist Email List Forward First step: put your sales and marketing teams on the same page No matter what type of content you are creating for your ABM campaign, Physical Therapist Email List it should start with a brainstorm. Hong Kong Lead Before putting anything down on paper, gather your sales and marketing teams in a room and prepare for brainstorming . During this meeting, the sales department will be able to share the accounts they are looking for with marketing. Marketing will use this information and incorporate it into surveys. Physical Therapist Email List Here, you decide when the best time is to organize a live event, Physical Therapist Email List what types of content need to be created to support it, and which team members will be on-site to follow up on attendees.