Today more than ever, companies have found it necessary to know their customers better and better through various strategies that provide them with accurate results. One of the most effective techniques has to do with Neuromarketing , whose objective is to know and understand the levels of attention that people show when faced with different stimuli. This practice has the purpose of predicting consumer behavior, while analyzing the emotional impact that a promotion can generate on them. With this information, the brand will have the opportunity to get to know the consumer in depth and, if necessary, to perfect its marketing strategies . Western Sahara Email List As we have just mentioned, this tool that explores the neuronal activity of people, seeks to know what stimuli they react to; if they do it in a positive, negative way or if they just don’t pay attention. It is necessary to know that it is not about manipulating the minds and interests of consumers, but about knowing and understanding them so that the strategy created guides us towards the final objective: reaching the sale. Given its importance, we want through this article to make known what is the best way to take advantage of the application of Neuromarketing in a company. Attracting the attention of our Buyer Person is the task, and Neuromarketing through certain strategies can do it; That is why it is so necessary for companies, taking into account that competition is increasingly high. In this context, the practices that generate optimal results are: Stimulate the senses .
One way to do this is through the use of colors, which have been shown to influence consumer behavior to some extent. The idea is to do it, according to the nature of the product, with the other senses; in such a way that people can associate the brand with a taste, sound, aroma. Arouse emotions . The intention of this strategy is to generate a reaction in users, whom through our website, blog or social networks we will “attack” with the use of intense emotions. The result? that users retain even more the content that is presented to them, because the brain is immediately activated by emotions Generate expectations . People’s curiosity is a good hook to anchor yourself to. It certainly attracts consumers, even when they are not part of the target audience. We refer to incomplete, suggestive ads that invite the user to use their imagination. Generating expectations is functional if, for example, we want to publicize our business. Create empathy . It is a safe and appropriate strategy to reach the minds of consumers, funny messages that “steal” a smile from the user is synonymous with the fact that we are on the right track. Strengthen digital tools . It allows us, as a brand, to be with the potential customer at all times; on your Tablet, Smartphone or computer through our website or social platforms. It is advisable to keep them active and nourished with relevant content. Apply Eye Tracking .
There is a great chance that a brand will be recognized as soon as they see it, just a few seconds are enough to capture the public’s attention through sight. The eye tracking refers to it, it is a tool to assess how consumers distinguish the points of concentration in his eyes. All companies want to know exactly what their Buyer Persona or potential customer wants. Based on the power of Neuromarketing, effective techniques can be used, always in the hands of a professional team, such as that of digital marketing agencies . Between them: Appeal to the “Limited Edition” . Every time we talk to people about a limited product or service “they go crazy” and, strange as it may seem, they want to buy it at any cost, they create a need that many times they did not know they had. Hong Kong lead Using “tactical” sounds, videos, or images . The use of music or any audiovisual in the digital territory of our brand cannot be something fortuitous. By stimulating the senses of the users, we can create that they always want to come back to visit us, thus we build loyalty and even ensure one or more sales. Don’t emphasize pleasure . It is more profitable to show people that we can save them a pain, problem or an unpleasant circumstance; Than just bombard them solely with profits. Stimulate the senses . If we succeed, we ensure that buyers decide to make a purchase. We can, for example, tell stories through a video. Work with colors. Helps convey the message, takes the user where they want to be. Each color has its own meaning and communicates something different.