Instagram is the social network of the moment and there is no doubt about that, its growth has been exponential since it came into our lives there in October 2010. But there have been many changes it has undergone since then, perhaps the most important of all It was the inclusion of the stories, so we will tell you how to take advantage of them in 2019. Mexican Email Address Without a doubt, ephemeral content is the trend of the moment and Mark Zuckerberg has known how to use that original idea of Snapchat to enhance each of the platforms that he owns. In this regard, the digital marketing and social media are using this method of sharing content to enhance their strategies in the various platforms and positioning the brand of their customers and their products. Get the most out of Instagram Stories with these simple tricks: Link your stories to your website and other platforms (swipe up) This is a real novelty,
because until recently Instagram was very jealous with the issue of sharing external links on its platform, but that feature has been changing and the example of this is the ability to share links through stories to that you can bring traffic to your website, blog or landing page. You have three ways to link your stories so that people can swipe up the stories. Add direct links from Instagram Stories This is perhaps the most used technique, however it is limited to those company profiles that are verified or have at least ten thousand followers. If you have no problem with the above conditions then when you go to add content to your stories a symbol of a chain will appear in the upper central part of the screen where you can add the urn to where you are going to direct your audience. Tag your profile in your posts This is an option with much less potential than direct links, links, but it is a maneuver that can also help you redirect your Instagram traffic to your website.
In Instagram Stories you can tag users or your company profile. At this point you can mention the profile you want and take people to the biography and there you place the link so that the person goes directly to where you want to take them. Use featured stories Featured stories remain anchored to your profile for as long as you decide and users will be able to see different sections of your products, services, satisfied customers, or whatever comes to mind. Hong Kong lead There you can also add links according to your preference and take your users to another platform. What is the order of the people who see your story on Instagram? The algorithm of Instagram controls everything, from the publications in the traditional feed as in the stories and it is for this reason that Instagram shows you the views of your publications in an order that is directly aligned with the interaction with your followers.