If you dissect a successful marketing campaign, it contains 4 clear factors which allow it to excel.
Addressing your customers by name and sending emails consistently from the same address will help build this personal relationship.
We live in the era of and 94% of companies believe that is critical to future success.
To , creating an email which is relatable and triggers emotional responses will create trust and help you build a personal relationship with your customers.
Be genuine and DON’T draw all of the attention towards your product/service without value.
Clear Headers to Optimise Email Marketing Open Rates
Headers are easily forgotten but extremely important.
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If you don’t know what an email header is, it’s a piece of HTML code which sits within the email. It provides information like who sent and received the email, allowing email services to identify spam content.
text is equally important and in displaying the content of an email in the subject line before it is opened. A strong and engaging will provide a high open-rate and more chance of a high conversion rate.
When creating your email headers, there are certain guidelines you must follow by law. The anti-spam law ensures an email provides the right information so the recipient doesn’t become involved with dangerous or misleading content.
I recommend using an email marketing service like Mail Chimp, which automatically adds headers, so you don’t have to worry about running into legal problems later on.
Clear CTA to Optimise Email Marketing Click Rates
Once your email has been opened, a call to action is needed to generate leads and potential sales.
A CTA is either a button or link which directs your reader to a page of your choice. The link could provide more information about your product/service or send them to a landing page to generate more potential leads.
If your CTA is successful, it is a cost-effective way to generate sales and provide value to your customers. A good click-through rate for a CTA button is generally around 5.31%, which is more attractive than CTA text and other methods.
Updated Email List
Unfortunately, you can’t please everyone!
Even though your email marketing campaigns are personal and engaging, peoples interest change, which is something you can’t control but must keep up to date with.
Removing inactive customer emails which don’t interact with your emails should be taken off your mailing list every year. If you have an extensive list of emails which interact extremely well with your content, this can be done more regularly.
customers with engaging content could turn them into conversions and provide more click-through-rates if done correctly.
One way this could be done is with a message that says, “where have you been?” or “We miss you”. This will make the customer feel valued and help rekindle your relationship with them. Followed with an incentive like a promotional discount or free shipping could be enough to win them back over.
Multiple re-engagement emails should be sent to your inactive customers to how much you care and want to hear from them.
Email marketing can look very complicated without a solid plan of execution and a list of features to include.
The next email you send to a customer should be personal, relatable and connect with them on an emotional level. Building a trust relationship with your customers is the primary factor your email marketing campaign relies on.
Then step into the customer’s shoes, look at the email header and think if you would open it. Provide clear headers to the email recipients and don’t be misleading.
A button should stand out, be precise and informative so your customers know exactly where they are being sent to.