Today all social platforms are in some way used by those in charge of developing companies’ digital marketing strategies. However, there is one that has not yet been fully exploited, with the exception of some prestigious companies … We are talking about Spotify . Spotify is one of the networks with the highest annual growth (it has a base of 60 million registered users in the world, of which 15 million choose to pay a monthly fee to have premium access) and that, despite this, specialists have not yet been able to take advantage of it. Turkmenistan Email List Although this system already has several traditional ways of advertising in it, there are already some signs that ingenuity and creativity can give great results if it is about promoting products, building customer loyalty or reinforcing a personal or corporate image. As you already know, this app allows you to listen to music from well-known singers and also emerging artists.
The playlists custom, also known as playlists, are a boom, as well as personal taste in genres represent moods and feelings that go beyond language, the purest sense of this art. How to do marketing on Spotify? As we mentioned earlier, Spotify has a built-in advertising system. It allows us to segment the public that is of interest to us by age, country and personal tastes . The forms of advertising are the typical ones: Banners and certain boxes, but being a system that is based on the auditory, there are also spots, songs and other related options. Spotify playlists, marketing tools But this is not all. Returning to the topic of creativity, it should be noted that one of the main tools for dissemination and promotion are playlists. Some of the most recognized brands in the world, such as Coca-Cola or BMW, have shown ample evidence that this can work. The thematic thread of the playlist will depend on you, clearly. The best thing about this is that you can connect with your target in a deeper emotional way.
Let’s repeat once more: Music refers us to all kinds of feelings and being able to associate these good feelings with our brand is one of the great objectives of many companies. To get more out of it, the list can be accompanied by a campaign on Twitter with a hashtag that bears your name and in the profile we can spread our message, according to the objective we have established, and include an iconic photo more than forceful. Hong Kong lead On the other hand, if you think that Spotify is a tool that can only be functional to the musical theme due to the pre-releases and others, you are in error. If, for example, you represent a firm that produces sporting goods, such as footwear, you can launch a playlist for those moments when your users run through the park; If one of the values included in the philosophy of the brand is the promotion of a calm and healthier life, then it can be a list with relaxation music… It is a matter of sitting down and thinking about the most appropriate strategy.