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The email remarketing is a technique that involves sending emails customized to users who have already interacted with our web , in order to encourage them to take the action that we suggest (purchase, conversion, registration, etc.)

There are several types of email remarketing, and the objective of this article is to guide you so that you understand how each type works Cape- Verde Email List and how and when to implement them in your marketing strategy.

1) Direct the user to a landing page with an integrated pixel
The first type of email retargeting is the most common. We refer to sending an email to our database that leads to a landing with an integrated tracking pixel.

It works like this, the user receives an email with an incentive to click and go to your website, once there, thanks to the tracking pixels, you can track their behavior and see what interests them about you. In addition to studying the user, you can take advantage of the pixel to send display advertising while browsing other pages on the internet. This will make it remember your products and identify you as a brand , and thus, reconsider to visit your website again and even go straight to buy.

The second type of retargeting email that we will address in this article is abandoned cart . This is a technique widely used by e-commerce, since its conversion rate is very high.

If the user has registered in your e-commerce, you can follow their behavior in an automated way on your website and the moment they leave the shopping cart, you can send them an automatic email reminding them that they have forgotten to complete the purchase.

If a user is visiting your website and exploring your products without leaving their data, you will not be able to send them an email, but you can do traditional remarketing if you have the tracking pixels integrated into your website.


3) Email remarketing using our CRM
The third type of email remarketing consists of crossing our database with the database of some advertising network .

This type of remarketing works very well to attract the attention of users who have not interacted with your website for a long time. It’s a good way to send reminders about your product offering.

4) Email remarketing to users who are not in our database
The fourth and last type of remarketing, consists of hiring an external service to achieve an impact by email to those users who have not left their data and who have interacted with our website but have not converted.

First, the unidentified user visits your website and leaves without leaving their data or completing a purchase, the external server crosses its cookie with the database of its partners and when it has identified it, it sends a reminder email on our behalf. These service providers typically charge a shipping or conversion fee.

These are the types of email remarketing that you can implement in your email marketing strategy to encourage the user to complete their transactions on your website. We hope this article encourages you to try them!

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