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How To Do An SEO Analysis And Why It’s Important?

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How To Do An SEO Analysis And Why It’s Important?

To understand SEO analysis, let’s have a visit to the near history. Remember phone books? Yellow pages, specifically, were printed business directories divided into categories, and for any service needs, people would consult these guides.

Today, search Palestine Email List engines do exactly what the editors of yellow pages do, but in a much more complex and dynamic way. There are certain standards and logic to the way their “directories” (the search engine result pages, or shortly SERPs) work – and no, it is not alphabetical or by industry.

Paying attention to SEO is similar to applying to yellow pages to be listed, and trying to fulfill their standards. It’s a little more technical, but we will go over the basics of SEO analysis and how to do a website SEO analysis in this article, and hopefully make it clearer for you.

SEO analysis is a website check for the overall health, structure, content, and other factors relevant to your search engine rankings. In other words, think of it as consulting an expert on how to attract more attention and get better discovered on the “yellow pages” of the internet, the search engine result pages (SERPs). The results reveal areas that can be improved to increase your ranking on SERPs, and how you can build the best SEO strategy for your business.

Why is SEO analysis important?
SEO analysis is the first order of business for a bulletproof SEO strategy. It shows your weaknesses and strengths, and what to work on to achieve better SERP rankings.

In addition to an on-page SEO audit and website SEO audit, you may also conduct an SEO competitor analysis to understand the trends, where your SEO competitors are at, and come up with a strategy to shine through.

How to do an SEO analysis of a website
An SEO analysis consists of a number of technical details which can be grouped into three:

On-page SEO: Includes the content (the quality and keyword usage) and structural issues, the HTML source code, images, and meta-tags.
Off-page SEO: This relates to the elements outside your website that still relate to you, which can be controlled by link building, getting listed and featured on credible websites, and guest blogging.
Technical SEO: The technical aspects of SEO are about the structure and functioning of the website, and optimizing them for crawlers. It also includes mobile optimization.
First, you would want to make a list of the elements that you will check and prioritize. Then, plan out who you will assign which parts of the analysis, and which ones you want to outsource to agencies.

Some steps can be handled with SEO tools and SEO checkers available to all. For example, there are many keyword explorers and research tools you can use to find keywords, with suitable alternatives for every budget (even some free options). You can opt for an automated scan for basic on-page structure issues and technical errors.

What to check in a website’s SEO analysis
Now that we covered the basics and why you should definitely conduct an SEO audit, in this section we provide you with the technical details to give you a better idea. What are the key elements to look for in a comprehensive SEO analysis? What does a comprehensive SEO analysis consist of? Let’s go into the details.

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URL structure
The URL of your website is the “digital address” of your business, and a significant element for SEO practices. The URLs to different pages on your website help organize your content and provide access to the various types of content you offer. They function like signs placed in a store that refer to different aisles, categories of products you offer, helping the visitors navigate easily.

If possible, make sure the are readable and relate to the content, rather than a random set of characters, letters, numbers. Some version of the title is usually a good choice.
Include your target keywords in the URL to increase your rankings.
Shorter the URL, the better. If your URLs are over 100 characters, consider shortening them.
Content
Content is perhaps the most essential element you will work on for your SEO analysis, confirmed by Google as one of the top 3 ranking factors. It’s how you convey your message, and how the search engine crawlers get to know you. Content issues consist of your , the keywords, the originality and value offered, and the relevance.

Search engines are getting smarter on how to recognize and low-quality content and penalize such pages in their rankings. With attention to detail, you can improve your content and as a result, your rankings. Here are some points to consider:

Do your keyword research before creating content. Come up with the top keywords with the highest search volume and density. There are plenty of tools you can use for keyword research, you can also get professional help.
Conduct a content gap analysis regularly. Check with your competitors and see which keywords and topics they are ranking for. If you are lacking in any of the areas, close the gap and keep up with them.
Optimize your images. Large images with high resolution can slow down your page load time. But you don’t want low-resolution images either.
Add alt texts to all of your images with 10-15 words related to the image. Also, use relevant and descriptive words when you’re naming your image files, and use hyphens to separate the words.
Come up with catchy page titles and title tags that include the top keyword you want to rank for. The recommended length for title tags is between 50-60 characters long. Your headings should be different from the title tags, which will also help you include different keywords.
Avoid duplicate content. Search engine bots can detect duplicate content both within your website, and between two different websites, and flags it. If detected, your website may rank lower or even be removed from the index.

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