The digital marketing is one of the most important points today to reach the audience that is of interest. The traditional mass media continue to be important, but the truth is that they do not allow to carry out a segmentation as effective as that which occurs on the internet and more particularly on social networks. This resource can be exploited in all areas, but it is valid to highlight the special potential it has for travel and tourism agencies . Somalia Email List Digital Marketing for Travel and Tourism Agencies Currently one of the biggest keys in these areas in terms of digital marketing refers to three basic pillars: Online Reputation : There are many portals that implement a rating and review system focused exclusively on this topic. It is very important to monitor the opinion that users pour about our brand to know exactly what our weaknesses are and improve them. Conversation: It is to be aware of what users comment on different social networks about the main issues that concern the brand.
For example, if it is the low travel season to a destination, you can start to track what type of users are interested in planning a future trip to that place. Humanization: Realizing that the firm is made up of a team of people and not bots is always a great kick. Don’t forget that customer service today is often a defining fire line between the customer and a sale. How to do Digital Marketing for Travel and Tourism? First of all, you must establish very well what your target audience is, because from there you will determine the content and communication styles that the brand will assume. Along with this, you can develop an official website with its corresponding corporate email (it inspires more confidence and transmits professionalism) to start working on content marketing. Types of target audiences in Travel and Tourism At first, you can roughly segment it by age group: Millennials: Although it is true that this fraction often does not have a considerable economic income, it does show a deep interest in all types of trips , even accessing different financing plans to pay for the trips. Ideal for exploiting packages, last minute deals and cruises.
Adults: Taking into account if they are couples or single people . In the first case, promotions with 2 × 1 style discounts and special packages for anniversaries are usually implemented. For single people it is customary to offer group trips that reduce the price at the end and, in addition, they are more likely to accept new experiences, such as adventure tourism and physical activities in general. Older adults : Alone or as a couple. Hong Kong lead These are group trips whose main purposes, although they include entertainment and discovering new spaces, are related to rest and relaxation. This portion of the public is often not taken into account explicitly, but it is more than attractive due to trips to Disney on the occasion of the celebration of fifteen years and for graduate or school-end trips . In fact, there are tourism companies that specialize only in this sector. The are also included study tours and cultural exchange.