While some marketers say email is dead, US Companies Board of Directors Email Addresses it is far from the case. In fact, email marketing is still one of the highest performing marketing strategies a business can use in the modern age. Even when designed correctly, an email marketing campaign can provide you with significant ROI. But to get the most out of this strategy, you need to have a well-planned email marketing funnel . US Companies Board of Directors Email Addresses This will help you generate more leads and increase sales for your business. In this guide, you will see: What is an email marketing funnel? Why are personas important to email marketing funnels?  US Companies Board of Directors Email Addresses  How to create an email funnel for your company? What are the best email marketing practices to consider? Email marketing is far from dead, and email funnels are very much alive.

Let’s dive into all the details you need to grow US Companies Board of Directors Email Addresses your business! What is an email marketing funnel? An email marketing campaign is more than just sending out random emails in hopes of converting a lead into a permanent customer. This type of marketing is designed to nurture leads over a period of time. US Companies Board of Directors Email Addresses The time will depend entirely on the customer lifecycle of your business. In order to create an effective email marketing funnel, you must understand and anticipate the needs of your audience . You are undoubtedly selling to more than one type of customer – this will be covered later in this guide – and each of these customers will enter their own type of funnel. Regardless, US Companies Board of Directors Email Addresses your email marketing funnel needs to achieve three goals: draw the attention of your subscriber or lead; capture lots of leads to bring them to your website; US Companies Board of Directors Email Addresses provide enough information for the lead to contact you directly if you have questions.

You also need to understand that an email marketing US Companies Board of Directors Email Addresses funnel is not a sales promotion campaign, but a series of emails sent out at strategically planned times . These can be based on timing sequences or certain trigger actions on your website.  Hong Kong Lead  How to create an email funnel for your company? US Companies Board of Directors Email Addresses The way you create an email marketing funnel for your company can be divided into four steps. Each represents unique points along the customer journey that require different types of marketing content . If you don’t deliver the right content at the appropriate stage, you could lose customers. US Companies Board of Directors Email Addresses And one last piece of information before we go step-by-step: US Companies Board of Directors Email Addresses An email funnel takes time to develop, but the ROI is significant.