A slogan is a powerful tool that marketing, traditional or digital, has to enhance customer loyalty . It is a phrase, just a sentence in many cases, that summarizes the spirit of an entire company and that manages to establish itself in such a way to the target audience that it not only becomes an element of popular culture, but is capable of surviving at the same time , even after certain products or firms have become extinct. If we do a little personal retrospective, Singapore Email List we will find hundreds of these phrases installed in our own memory. Without going any further, for almost any user it is easy to identify that an apparel catalog belongs to Nike even if it is “Just do it!” what stars in the ad. On more than one occasion these synthesizing phrases of the values of the brand are accompanied by jingles or melodies specially designed for this matter, they choose a specific character (the clown Ronald for McDonald’s) to accentuate the concept and implement a matching color palette,
and that —and this is of vital importance— the slogan must be compatible with the logo of the brand or of the product / service . But how to make an effective slogan? Undoubtedly, an effective slogan is one that has such an attractive component in its structure that it manages to “stick” to the consumer . This is not easy to achieve and in some experiences it has taken many years to come up with the ideal slogan for a brand. That does not mean that the previous ones have been bad, only perfectible . In short, a slogan considered perfect should meet the following conditions: Be brief in terms of the number of words used or, otherwise, if it is a long slogan, it must be striking and original . A resounding example of this is this: “There are things that money cannot buy. For everything else, MasterCard ”. If you analyze it, the creativity of this slogan lies in the final punchline , because not only is it funny (and it has given rise to countless jokes,
becoming, as we already mentioned, a cultural element), but it also makes it very clear what is and what is a MasterCard for . It is obvious. It should rely mainly on a single resource . To create a slogan we can start with different strategies: Start it with a forceful verb (Ex .: Fly), with a verb conjugated in the imperative mood (Ex .: Fly!), Play with rhymes or a memory technique, do a back and forth back with logo etc. It does not have to be exaggerated, with which you expand the name per se of the company or product is already very well . Hong Kong lead This gives the client a professional image and, at the same time, relaxed due to its versatility. It should prompt the potential customer to do something or ignite a desire . This applies excellently in sports and gastronomy, respectively. Get away from the cliché and localism . Using customary phrases when you want to achieve international expansion is a serious mistake, since that will irretrievably anchor you in a local audience.
