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How to build my persona before I even have my first client?

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How to build my persona before I even have my first client?

If you work for a company that is entering the market, or even for a large and well-established company, but that is looking to launch a new product/service,  active us phone numbers  you may have already gone through the following dilemma: how to build a content marketing strategy if I don’t know who my persona is? One of the easiest ways to get to know a persona is through exploratory interviews with your own clients. After all, active us phone numbers who better represents the profile you want to reach than those who use your products/services? On the other hand, if you don’t have customers yet, knowing precisely (no guesswork!) what audience profile you want to reach can be quite challenging, isn’t it? active us phone numbers In this post, I came to show you that it’s not that complicated. There are other ways to build a persona that represents active us phone numbers your company’s ideal potential customer.

And even if you have a high number of clients and have already built a persona, active us phone numbers all these techniques below can help you develop an even more complete profile. “Traditional” Persona Search I imagine you’ve already read other content about persona and everyone tells you to interview your customers. Which makes perfect sense, active us phone numbers as it is nothing more than a semi-fictitious representation (we consider it semi because it is based on real facts) of your ideal client. In this survey format, you don’t need to interview a high volume of customers. As the questions are open, it is possible to go deeper and get a lot of relevant and detailed information. active us phone numbers To get a high volume of responses that is statistically representative of your market, active us phone numbers there are other ways, active us phone numbers which I will cover in the next topic.

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One format does not exclude the other, on the contrary, active us phone numbers they complement each other! Persona search without customers If you are unable to interview customers or want to make your persona even more complete by validating it based on market data and target audience behavior, you can do one (or all) of the following ways. active us phone numbers From studies carried out via market research,  Hong Kong Lead  contact base surveys, Google Analytics analysis and competitive assessment of competitors, active us phone numbers you will be able to build a persona with no guesswork. 7. Build the survey skeleton: Whether the interview is face-to-face or online, active us phone numbers the first thing is to understand the information you need to gather about your audience and produce a skeleton of your survey.

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