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How one Taiwanese brand tapped dynamic ad sequences to reach the right audiences at the right time

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How one Taiwanese brand tapped dynamic ad sequences to reach the right audiences at the right time

Even the most carefully crafted video creative can fall short if viewers aren’t paying attention. And the longer the ad, the harder it is to keep viewers engaged. Journalist Email List Here, Google Taiwan’s Sandy Chen and Eleanor Wu share how the Infant Nutrition Division at Nestlé Taiwan created dynamic ad sequences to encourage viewers to watch its cinematic seven-minute spot from start to finish.  Journalist Email List  We’ve seen online video’s ability to boost campaign performance time and time again. And with 70% of people in Taiwan watching YouTube every day, Journalist Email List today’s marketers have an unprecedented opportunity to share authentic and meaningful stories with their audiences.

But the vast amount of content available for Journalist Email List viewers to watch makes it difficult to keep them engaged. In a campaign raising awareness for infants’ allergies, the Infant Nutrition Division at Nestlé Taiwan saw firsthand how important it was to reach audiences with the right message at the right time. Nestlé Journalist Email List Taiwan created a seven-minute short-film-style video ad titled “Still not too late.” The ad showed the long-term effects of infants’ allergies and encouraged parents to take preventive measures with the help of Nestlé Taiwan’s resources. Journalist Email List The brand wanted to make sure viewers didn’t skip this long-form ad, so it used YouTube’s video ad sequencing tool to serve the creative in a way that complements Journalist Email List how viewers watch content.

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Sequencing ads with a sprinkle of movie magic Journalist Email List Since Nestlé Taiwan only served its ads to consumers who were highly likely to convert, it needed to ensure most viewers were watching the entire video.  Hong Kong Lead  The team hypothesized that parents would be compelled to watch the full-length spot if it was clearly relevant to their children’s health. Journalist Email List That insight inspired the brand to take a similar approach to film studios (after all, people eagerly sit and watch movies for hours in theaters) and promote its long-form ad with cinematic trailers. After editing its main creative into Journalist Email List a six-second bumper ad and a 15-second premium trailer, Journalist Email List Nestlé Taiwan created dynamic ad sequences tailored to people’s viewing behaviors.

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