Remarketing is a strategy used in digital marketing that aims to captivate or follow users who had interaction with the brand before . The consumer is shown a product or service that they were willing to buy, but did not finalize the purchase at the last minute, or only the product or service they sought information about is shown. Nicaragua Email List Its purpose is to tell the interested user: hello, we are here! To encourage the purchase, achieve greater interest and achieve the final conversion. When the user does not specify a purchase or a contact action and leaves the website or the social network, remarketing begins to take this data to show it on other pages or channels as advertisements. In this way, the click-through rate is increased and the user who did not complete the action captivates.
In social networks, remarketing works like this. There the companies hire advertisements and they are shown to the target audience. The audience the ad is targeting is the key. In this database are the customers or users who have shown interest in the brand’s products before. And so they start remarketing. The success of a campaign does not only lie in the marketing actions. The correct segmentation of the audience is the key to increase the users who go to a web page, landing or social network. You have to segment very well and know what your potential customer is like and how it acts. Thus we can create actions that perfectly adapt to the target and achieve a return on investment.
The incentives offered to each type of user also depend on this. Each of the audiences must have personalized ads in a specific way, with the objective that users go down through the investment funnel, which will improve the results of the campaign. The mix of proper targeting and personalized ads are the ideal ingredients for successful remarketing. Hong Kong lead The importance of remarketing lies in the fact that it gives companies the possibility to re-engage users and follow them, to seduce them and achieve conversions, since the objective is to generate sales, promote the brand, increase the number of registrations, etc. Quite simply, a large part of the success of an advertising campaign lies in remarketing.