Lately I’ve been thinking a lot about the effectiveness mobile no data provider of prospecting by email . We know that email is currently one of the most effective strategies for several points of a Marketing and Sales strategy. But when the person has already converted and is already in your prospecting calendar , what is the best way to make the first contact in a sales process? mobile no data provider Is it worth spending time creating personalized messages that bring you as close as possible to the contact, to facilitate prospecting? Or is it better to invest in quantity, sending hundreds of emails a day, using the good old templates? How to decide between a template mobile no data provider and customization when prospecting? First, what will decide whether you use a template or create an email from scratch is how engaged your lead is.
Basically, it doesn’t make sense for you to spend a lot of mobile no data provider time out of your day analyzing information and issues that can be presented in a structured email to a lead that hasn’t interacted with you for 5 months. mobile no data provider It is much more a situation analysis job than a volume one. But if you have a lead in your hand that you’ve recently converted into several of your richest materials, you’re much more likely to be able to get their attention through a personalized email than a simple template. “Okay then Rodrigo, I understand that I’m going to mobile no data provider send templates for the coldest leads and dedicate myself more to people who have just converted. So how do I get their attention?” Let’s get into it now! I’ll show you the main mobile no data provider points of attention you should have when customizing an email and tell you a little about the tests I did.
To check it out, just keep reading! mobile no data provider The subject Obviously, it’s the trigger that will get the person’s attention and make them interested in whether or not to open your email. The ideal is to create a subject that makes the person curious. “Now that you’re a manager, I’ll try again” mobile no data provider This one was pretty recent. Hong Kong Lead I had been trying to contact a lead for a long time and he would open my emails but never respond. I had already given up and sent an email saying that I would not try to contact him again, to avoid inconveniences. ´ But one of these mobile no data provider days I found this same person on LinkedIn and saw that she had been promoted to Marketing Manager of the company, so now she was the decision maker and it was worth trying again. mobile no data provider Well, I used that title and wrote an entire email from 0.