Shortening URLs is one of the activities we mostly see on social media. It is a very simple practice that is based on reducing the characters of a link for different purposes. Some systems even leave you some money to use their service. South Sudan Email List However, before implementing this in your marketing strategy, you should carefully consider what are the advantages and disadvantages that it could bring to your firm. On which platforms are softeners published most often? More than anything in social networks , especially in Twitter , since sometimes this is convenient due to the limitation of characters. In second place are the shipments contained in an e-mail marketing plan and, finally, in websites , although at this point it is almost left aside due to an internal SEO issue. Advantages of using link sharpeners in your marketing strategy As we mentioned at the beginning,
it will allow you to gain space in your tweets The new links will be more attractive in the eyes of users due to their simplicity Some sharpeners have the option of customization . This means that you can include keywords or that call to action in the new link. Most shortened services provide accurate metrics on their activity: Clicks, origin, peak hours. This is excellent for analyzing the competition. Almost all shortened platforms can also schedule such posts They are ideal for social networks In addition to keywords, calls to action can be included with customization It is a good option to monetize the links to your site Disadvantages of using link sharpeners in your marketing strategy Although the process of shortening a urn is not long, it is possible that many links need to be shortened,
so you will have to invest some time in it Sometimes, depending on the service you choose, they do not inspire trust in your audience , Hong Kong lead as it is perceived as a suspicious or unknown link on some targets. They tend to cause confusion in a percentage of users who are of interest to you Possible difficulties in the future with links already generated: The shortened could be considered as spam or directly disappear , leaving your links already published invalidated Recommended link sharpeners There are infinite variety when choosing a service, so this could also be considered a disadvantage if we are not careful enough. The truth is that it is usually best to choose the most recognized ones already on the network, so that they are easy to identify by users. Among them we can highlight Google URL Shortened, Bigly and Tiny URL . In fact, it is more than likely that you have seen them on your personal social networks.