The person who holds the position of CEO in a company represents the highest authority management and administrative direction, as well as the first public relations contact with clients or potential clients through the development of marketing strategies.
Related Notes: Procter & Gamble will Egypt Mobile Database have a new CEO Toshiba is left without CEO due to financial scandal Satoru Iwata, President and CEO of Nintendo, Passed Away Traditional marketing has shifted gradually by the digital indispensable and has become the use of social networks and web platforms to keep the force in the market. This is why the CEO must-know trends, project and execute them internally and externally.
Here are five situations that will let you know if the CEO of your company has an outdated vision in the application of marketing strategies: The press releases issued by companies are generally a cult of vanity and what they believe consumers want to read, filling them with publicity and positions that end up being a reflection of the company itself. Those who receive these types of files voluntarily are generally people who are part of the company and the competition. That is, it is not usually a faithful demonstration of what your brand is. 
Wanting to publish too much content about the company on your website Talking about the great achievements of the company on your site all the time, can have mixed reactions to those desired by your followers. It is important to provide other content that contributes something to the consumer of your brand. Want to start a Twitter discussion The CEO is visible to everyone on social media if at any time the brand is in a difficult situation and is attacked by network users, the least the CEO should do is respond aggressively to enlarge the event, as it is responsible for showing the most positive face of the company.
Disregard consumer feedback Currently, the Brother Cell Phone List customer is the one who defines the direction of the brand, if the CEO does not allow market research on what consumers demand, he is making a serious mistake. The best thing is the balance between what you want to promote and what the market is waiting for Thinking that it is normal to have friction between sales and marketing Although it is a very common case in companies, the CEO must intervene so that the situation is different and the areas work together towards the same objectives.
