Deep Learning or deep learning is a type of machine learning where artificial neural networks that mimic human ones are involved. Let us remember that machine or learning is a branch of artificial intelligence where machines are capable of learning without being programmed to do so.
Although Deep Learning seems, a , a fairly complex concept, in reality it is nothing more than equipping a machine with these or networks of artificial neurons so that it is capable of exceeding human capacities and thus help in processing, recognition , data analysis and predictions. Unlike standard software, in this case the application learns through trial and error, just as a human would, but much faster.
Deep Learning, then, is the ability that a machine can have to learn without the need for a human to supervise and intervene in it. This is because the machine is capable of learning from algorithms and drawing conclusions from data.
How can you improve a marketing strategy with Deep Learning?
Although Deep Learning is a very new concept within digital marketing , as is the case with everything related to artificial intelligence, some of the benefits it would have within a marketing strategy can already be determined:
All the reactions that occur in online channels after launching a product could be monitored in real time .
You could analyze customer preferences in a much more comprehensive way based on the reactions that users have had in previous campaigns. With this information, an ad could be targeted to be more effective .
At the same time that users’ preferences are known, it could also be known what strategy to follow so that users click on a by analyzing previous results.
Much more precise recommendations could be made to a user.
Launch more personalized retargeting ads to capture the attention of users who have previously shown interest in the brand or product that it offers.
Know the levels of engagement in the different online communication channels, as well as their opinions, concerns, doubts …
With all this information, much more precise and effective marketing strategies can be designed, which would lower costs and increase profits in the company.
The best Deep Learning tools
We already know what Deep Learning is and what its benefits are within a marketing strategy , but how it can be applied can be confusing. Currently there are different tools that can be used within a digital marketing campaign.
This software is used to buy advertising space. Through Deep Learning you can do targeted advertising , which is one that is capable of separating users who meet a certain profile from the general public. This allows you to specify much more and target those people who really have a high probability of being interested in the brand and its products or services.
This type of Deep Learning allows translating a web page to reach more countries and users who speak another language .
Machine translations have improved a lot thanks to artificial intelligence , as users can rate the translation and improve it. Based on these evaluations and corrections, the software has learned, which makes it easier for you to understand the text and allows you to be much more precise.
These are some of the most basic tools available that can be incorporated into a marketing strategy. It is clear that this is only the beginning and that there will be many more tools, which will be more and more precise, that will make a marketing strategy much simpler, as well as accurate.